Fashion
I Just Tried On 4 Pairs of COS Linen Trousers That Your Summer Wardrobe *Needs* to See
Linen trousers are a seriously chic summer staple that I would argue every woman needs in their wardrobe for the warmer months. They're…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Summer Shoes Under $250 - Julia Berolzheimer
Summer shoes under $250 offer a fresh take on classic styles, combining ease with unexpected twists in color, texture, and shape. While…
Fashion
I Tried Hundreds of Denim Shorts and Can Confirm These 4 Pairs Are the Best I’ve Ever Worn
When I was scrolling through Tumblr in college, I saw a story about Alexa Chung's preferred travel uniform. Her answer has always stuck…
Fashion
An Editor Says These Are the 36 Best Summer Activewear Pieces for 2025
I'm always a gym person, but summer brings the most intense fitness routine out of me. I like to add more things to the mix—like long…
Fashion
It's Here: The It-Girl Skirt Trend to Wear With Flats This Summer
Sometimes when two celebrities wear the same item, it's just a coincidence. Other times, it's an indicator of a brewing trend. In this…
Fashion
This Casual Red Carpet Jewelry Trend Is Seconds Away From Being Everywhere
At the 2025 BET Awards, one thing was clear—anti-minimalist, stacked jewelry is very much back. After a few seasons of red carpet stars…
Style
Sly Stone’s Political and Musical Awakening
In May of 1971, Marvin Gaye released what many consider to be his masterwork, “What’s Going On?” A song cycle told from the point of view…
Style
Katherine Rundell’s Fantastic Four
Katherine Rundell grew up reading about mythical creatures—Minotaurs and trolls, dragons and unicorns—in books by writers like J. R. R.…
Fashion
Suit Up—These New Cartier Timepieces Elevate Every Summer Look
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
36 Of The Best Summer Clothing Styles On Madwell Right Now
It had been ages since I’ve browsed through Madewell’s robust selection of classic styles and easy everyday pieces. Since summer is…
Fashion
How Emilia Wickstead Launched Her Brand
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Fashion
I Know You're a Stylish Brit If You Buy Anything From This Long-Adored Brand's New Collection
There's something about the arrival of summer that always shifts the rhythm of things. The days stretch out a little longer, plans that…
Fashion
The Most Stylish Parents I Know Love This Must-Have Accessory
What words come to mind when you think of parents? I think of loving, hardworking, reliable—and now stylish. Yes, with sleepless nights…
Fashion
Every Wedding Guest Needs to Know About This Ultra-Chic Collection
Between my husband and me, the number of wedding save-the-dates on our fridge is… alarming. And while I really am thrilled for my friends…
Fashion
Sorry to Millennials, But Gen Z Has Spoken, and These Are the Only 6 Summer Trends That Matter
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Fashion
Everything I Would Pack If an All-Expenses-Paid Trip to Greece or the Amalfi Coast Suddenly Landed on My Doorstep
It's that time of year when the allure of a European summer becomes simply irresistible and vacationers begin flocking to dreamy…
Fashion
Get It, Nordstrom—These 30 Items Are Newly Marked Down and Would Be in Any Fashion Person's Closet
I scroll through Nordstrom regularly as I'm doing market research. On one of my recent explorations, I noticed an epic assortment of new…
Fashion
I'm a Fashion Editor Who Loves to Shop Small—16 Sustainable Swimwear Brands to Know for This Summer and Beyond
We've finally reached the point of the year when the summer holiday countdown is underway, meaning the following things are imminent:…
Fashion
We Asked Sabrina Elba About Her Must-Do Beauty Practices—Here Are Her Nonnegotiables
Upon meeting Sabrina Elba for a quick chat in a cozy hotel room on an afternoon in late May, I was struck by how inviting her smile was.…
Fashion
Kudos to Me: I Just Curated the Cutest Summer Wardrobe
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
Casual, Cute, and Cool: Free People's Latest Arrivals Are Curating My Ideal Summer Wardrobe
I'm a fairly casual dresser to begin with, but come summer, I want to be as comfortable (and cute) as possible. Between the heat, nonstop…
Fashion
Everyone With Good Taste Is Already Wearing These 7 Chic Summer Pieces
One thing is certain, especially in 2025: Fashion people love to be ahead of the curve. Summer doesn't officially start until June 20, but…
Fashion
These Chic Jewellery Pieces Make Every Outfit Look More Elegant
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
Wallet-Friendly, But Make It Look Luxe—15 Under-$25 Beauty Staples That Look and Feel Elevated
When an item looks and feels way more expensive than its humble price tag, I call it a beauty magic trick. Ever slathered on a rich cream…