Fashion
Jasmine Tookes Revealed Her Lip Combo on IG—This Scandi-Girl Lip Liner Is Key
As a beauty editor, I love it when celebrities post about the products they love because I'm nosy, and it helps me discover cool new…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Calling It: Within a Month, Everyone Will Be Wearing This Cropped-Pants-and-T-Shirt Outfit
I love a casual Jennifer Lawrence summer outfit, and she's really been churning them out this summer, providing us all with a plethora of…
Fashion
21 Of The Best J.Crew Cashmere Pieces On Sale Today
I love a J.Crew deal just as much as the next fashion person. However, I'd be lying if I said I wasn't ecstatic to hear that select J.Crew…
Fashion
Sunset Summer - Julia Berolzheimer
Pucci Dress Loro Piana Bag (sold out, similar here) Sunset summers bring out the richest palette in burnished golds, terracotta, soft…
Fashion
Inside April Lockhart's Visionary World of Disabled&
For many creators, entrepreneurs, and models with disabilities, finding spaces that nurture both professional growth and authentic…
Fashion
13 Ash Brown Hair Ideas That Are Low-Maintenance and Effortlessly Cool, Per Stylists
Have you noticed a sudden uptick in the amount of stylish brunettes you've seen taking over your Explore and For Your Pages in 2025?…
Fashion
I'm a Skincare-Obsessed Beauty Editor—This Is the SPF Range I'm Wearing on Repeat This Summer
As a beauty editor, I know how hard it can be to find the right SPF products. From facial sunscreens to body formulas and more, I’ve tried…
Style
Sniffies Translates Cruising for the Digital Age
In the literature about cruising from the late twentieth century, what stands out is the physical choreography of it. David Wojnarowicz,…
Fashion
Dripping in Wealth Is the Vibe—These 32 Elevated Nordstrom and Zara Summer Finds Fit the Bill Perfectly
I know that fall is on the horizon, but the summer fashion offerings are so good right now, it's just so hard to look away. Two retailers…
Style
“The Grass at Airports,” by Fabio Morábito
This is the fourth story in this summer’s online Flash Fiction series. Read the entire series, and our Flash Fiction from previous years,…
Fashion
I Know My Fashion Friends Will Like These Discounted Items From the Nordstrom Anniversary Sale
One of my favorite parts of shopping is comparing notes with friends. For as long as I can remember, I've been the type to do way too much…
Fashion
Wait, Is This Easy Skirt Trend the Key to Making Trainers Look Pretty?
Lately, I’ve found myself in a bit of a trainers rut. As much as I love my go-to pairs, figuring out how to style them in a way that feels…
Fashion
Zara's Best-Selling Jeans Have Replaced Every Single Pair I Own—And They're Still In Stock
The best way to describe my style is: as casual as I can possibly get away with. If there's an option to wear a pair of jeans, I will take…
Fashion
Chic, Sand-Proof and Sophisticated—No Coastal Escape Is Complete Without One of These 6 Best Beach Shoes
You’ve curated an assortment of bikini styles, started packing the mesh bag that’ll be holding all your seaside essentials—read: high…
Fashion
Capris, Sunglasses, Scarves—Jackie O's Summer Style Has Never Been More Relevant
No one mastered the art of the glamorous summer style quite like Jackie O. Long before Instagram influencers packed their woven totes for…
Fashion
All of My Friends With Cool Style Are Doing This Ear Piercing Trend That'll Never Become Dated
I’ve only ever had my earlobes pierced once, as a baby. My friends, however, have been getting their ears pierced repeatedly since they…
Fashion
13 Smart Purchases That Have Helped Me Stop Overpacking
There once was a time when I couldn't even take a three-day trip without checking a bag. In fact, it wasn't that long ago. Even though I…
Fashion
Owning Any of These 7 Summer Shoe Trends Is A Sign of Good Taste
I don't know about all of you, but it's become clear to me lately that a new shoe trend pops up (and subsequently blows up across the…
Fashion
Trust Me: This Designer-Looking High-Street Bag Is About to Be Autumn 2025’s It Buy
It's no secret that we love a COS handbag here at Who What Wear, from the perpetually sold-out crossbody bag to last year's viral bowling…
Fashion
I've Got Luxury Taste on a High-Street Budget—Here's How I'm Dressing This Summer
The older I get, the more intentional I become about building a summer wardrobe that feels elevated, anchored in timeless, well-made…
Fashion
I'm a Bob Expert—11 Ways to Style Your Short Hair in an Updo This Season
It's an odd thing to say, I know, but I do consider myself a bob expert. I spend my days looking at bob inspiration and quizzing experts…
Fashion
Pucci Girl Summer - Julia Berolzheimer
This summer, I’ve been wearing Pucci’s sun-soaked prints, from strapless swimwear paired with matching wrap skirts, to printed mini…
Fashion
Gap, Free People, and Madewell Are All Having Sales—These Are the Pieces Worth Buying
If you’re in the mood to do a little sales shopping this week, there are plenty of options. Gap is offering 50% off select styles, Free…
Fashion
L.A. It Girls Are Swapping XL Totes for the Elevated Bag Trend Made for Pilates and Matcha Runs
Extra-large handbags—like Jacquemus' Spiaggia bag, the Boatkin, and Saint Laurent's Y tote—may be having a moment, but their popularity…