Fashion
Our Editors Have Spoken: These Are the 5 Sandal Colour Trends That Feel Outdated for Summer 2025
We’re currently in peak summer, and although the weather has been up and down here in the UK, I’m determined to hold onto sandal season…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
If You Wear these 16 Preppy Nail Designs, I’ll Assume You Summer on Nantucket
Ralph Lauren logos, cashmere cardigans, Miu Miu polo dresses, and coastal towns engulfed in hydrangea blooms—all things that come to mind…
Fashion
If Adding Chic Items to Your Closet Is the Goal, These 30 Stylish Nordstrom Basics Will Do the Trick
When I'm shopping for something new to add to my wardrobe, there are certain criteria a piece must meet. Yes, it being chic and relevant…
Fashion
Put Down the Black and White Pants—This Is the Richer Color You Didn't Know You Needed
It takes a lot for fashion people to stray from their classic black or white wardrobe staples, especially when it comes to something as…
Fashion
I’ve Always Had Broken, Brittle Nails—This Is the Only Product I Trust to Bring Them Back to Life
When it comes to doing an at-home manicure, I always opt for Manucurist's Active Smooth nail polish. Let me give you a bit of back story.…
Fashion
Not All Lipsticks Are Created Equal—These Are the Best for Mature Skin
It doesn’t take an expert to tell you that as we age, our skin changes. From changes around your eyes, reduction of collagen to changing…
Fashion
Best Shoes to Wear with Culottes
It's the summer of long shorts, and one style of trousers has reappeared too, thanks to how easily it fits in with Bermudas, capris and…
Fashion
Seasonal Replay: The Items On Rotation - Julia Berolzheimer
Emporio Sirenuse Dress, Bottega Veneta Heels, Dior Bag, Arielle Ratner Necklace Some pieces naturally stay in rotation, quietly shaping…
Fashion
Shells! Pearls! Charms! 27 Vacation-Worthy Jewelry Finds All Under $75
There's no question vacation-dressing brings me a ton of joy. From dreamy caftans, colorful printed pareo's, and charming raffia bags,…
Fashion
This Is the Only Dress Trend People Seem to Be Wearing More Than White Dresses Right Now
Not that many things in life are guaranteed, but one thing you can always count on is that everyone will wear white dresses in the summer,…
Style
Malcolm-Jamal Warner and the Lessons of Theo Huxtable
A few hours after the news of Malcolm-Jamal Warner’s death began to spread, one of my closest friends called me. I knew before I picked up…
Fashion
Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It Right
As late as 1974, it was a crime to have visual differences. Called "unsightly beggar ordinances" (and later named the "ugly laws"), these…
Fashion
These Chic Elevated Basics and Shoes Are Still in Stock at the Nordstrom Anniversary Sale—Hurry
If you were to look through my closet, you'd probably immediately notice a disproportionate number of elevated basics and shoes in…
Fashion
I've Found it—The Chic Shoe Trend That Makes Polkadot Dresses Feel Grown-Up and Graceful Every Time
I’ve always had a soft spot for polka-dots—there’s something undeniably playful and joyful about them that's hard not to love. But while…
Fashion
Forget Your Average Jeans-and-Tee—This Top-and-Denim Combination is 10 Times More Chic
No one who sees me with any regularity will be even remotely surprised to hear this: despite writing about a revolving door of trends on a…
Fashion
I've Tried Them All So You Don't Have to—These Are the Best Face Masks for Noticeable Results
We all know that the perfect skincare routine contains one of the best cleansers, the best serums and the best moisturisers on the market.…
Fashion
Any of These 29 Amazing New Zara Items Will Be the Superstars in Your Closet
My colleagues and I often discuss Zara here at Who What Wear. You may recall this piece about the best anti-trend items or this one…
Fashion
Dispatch From Paris: Everyone's Forgoing Sandals to Wear These Far Chicer Shoes With Shorts
Shorts with sandals? Think again. French women have mastered how to look polished and elevated 100% of the time—yes, even in the dead of…
Fashion
My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking Pieces
Anyone who knows me will know that my mum and I are two peas in a pod. Sure, most people are close with their parents, but honestly, my…
Fashion
I Spent 2 Hours in Zara's Changing Rooms So You Don't Have to—These 5 Items Made It Worth It
If you were to peek inside my wardrobe, you'd find an unapologetically high Zara-to-everything-else ratio. But I'm far from alone. Ask any…
Fashion
I Tried on Reformation's Best Linen Dresses, Trousers and Shirts—These Pieces Were Elite
At this point in the summer months, we've already tested out our pre-planned outfits, and if you're anything like me, you'll have found…
Fashion
Bianca-Francesca and Joseph Alleyne's Vegas-Inspired Wedding
Welcome to Who What Wear Weddings, the destination for style-minded weddings. Expect insightful tips straight from the newlyweds,…
Fashion
Wondering What to Wear When London Gets to 30º? Here Are 5 Effortless Outfits That Will Look Chic and Feel Cool
As we all know, the British weather likes to keep us on our toes. While we don’t have consistently hot summers and frequently go from…
Fashion
This Simple Noughties Dress Is in Every Fashion Person's Suitcase This Summer
2008 is calling, it wants its favourite dress back. That won't be happening any time soon, though. Stylish people everywhere are…