Fashion
My Friend Wants to Look More Parisian—I Suggested She Wear These 4 Pieces
As the resident fashion person in my friend group, I act as a personal stylist and shopper. I often refer to pieces I recommend as being…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
Count on It—These 43 Fall Finds Will Be Sold Out by September 1
If you're one of those people who spend a lot of time thinking about the pieces they wish they'd bought that sold out too quickly to…
Fashion
From London to L.A., the Mono Bob Is Shaping Up to Be Autumn's Chicest Hair Trend
If you ask me, autumn is the time of the year when polished haircuts come into their own. And when it comes to bob trends, one thing I've…
Fashion
As a Recently Engaged Beauty Editor, This Is Everything I'm Doing to Prep My Skin for My Wedding
Earlier this year, I got engaged to my boyfriend of eight years, and, aside from the obvious feelings of elation, I think it's safe to say…
Fashion
French Women Just Convinced Me—This Anti-Jeans Trend Makes Every Tee Look Luxe
The French have a knack for many things, and imbuing their outfits with a polished ease that makes the rest of us wonder why we ever try…
Fashion
Hold the Black Flats—Wearing This Shoe Color With Dresses Will Get You More Compliments
Listen—black flats are hard to top. It's one of the few shoes you could get away with wearing every single day. But I think we can all…
Fashion
TikTok’s 5 Favorite Jean Shorts
As a true Midwest girl, jean shorts are practically part of my religion—and believe me, I’ve tried them all. From Daisy Dukes that barely…
Fashion
I Know, I Know, Summer's Not Over, But I Can't Get These 45 Affordable Suede Finds Off of My Mind
Sure it's still summer, but I can't help but have suede on the brain. Like most fashion people, I'm always looking at the season ahead and…
Fashion
Sorry, French Tips—Fashion People Wear This Anti-Trend Pedicure Color 365 Days a Year
Here at Who What Wear, we write a lot about summer pedicure trends, from specific nail art looks to popular summer pedicure colors. That…
Fashion
Laufey Is Our Ultimate Coquette Beauty Icon—7
Laufey is one of those celebrities who continuously delivers beauty looks that are so aesthetically pleasing that our romance-loving…
Fashion
These Are the It Sneakers Celebrities Love to Wear With Baggy Pants and Jeans
Baggy pants and jeans are still a leading trend even celebrities are following, and they are pairing them with these particular sneakers:…
Fashion
I'm Getting a Jumpstart on Fall Shopping—33 Affordable Key Pieces You'd Find In a Wealthy Person's Closet
Ah, fall. We can't be reunited fast enough. In my world, cooler weather reigns supreme, especially due to the change over to chic layers.…
Style
Always Inadequate
In the late nineteen-sixties I lived for a year, with my then husband, in the middle of an apple orchard in northern New Mexico, some…
Fashion
Just Wait—From September, Fashion People Will Swap Ballet Flats For This Trending Autumn Shoe
If you’re looking to dip your toe into a fresh autumn trend, I know exactly where you should begin. Loafers and autumn are a love story we…
Fashion
I Don't Live in Paris, But These Chic Outfits Make Me Feel Like I Do
I've always dreamed of living in Paris. I fell in love with the French language and culture back in high school. I'd jump on the Eurostar…
Fashion
Cool Dressers in NYC Are Wearing This Off-Kilter Basics Trend—25 Pieces I'm Shopping Because of It
What I love most about NYC is that it is a melting pot of cultures, foods, aesthetics, noises, etc. It's a place where people come to…
Fashion
We're Over Halfway Through 2025, and 90% of what I've Bought So Far Is From These 11 Brands
As a fashion editor, there are countless fashion brands on my radar, with new ones launching routinely. And while I love adding a variety…
Fashion
Black Sandals Are Nice and All, But in NYC, Everyone Knows This Shoe Color Looks Chicer With White Pants
One of the best things about New York City is that you never see the "expected" thing. There's always a surprise around the corner, and…
Fashion
I’m a Beauty Editor That Rarely Gets Influenced—My Real Thoughts on This TikTok-Viral Toner After 1 Week
My day job consists of researching, testing, and writing about beauty products (and trust me—I love every second of it!), but after…
Fashion
The Key to Smelling Cool and European Is *This* Legacy Brand's Newest Launch
Can you really call something a nostalgic perfume if you still wear it just as often as all your other fragrances? That's the question I…
Fashion
I Hate Wearing Lipstick—5 Alternative Formulas I Swear by for a Softer Finish
I've made peace with the fact that I'm not a lipstick person. In fact, as a beauty editor who tests makeup for a living, I couldn't help…
Fashion
How to Stop Your Weak Nails from Peeling, According to Experts
If your nails are constantly peeling, flaking, splitting at the tips or snagging on everything you touch, you're not alone. Nail…
Fashion
9 Easy But Chic Outfits I Just Added to My Autumn 2025 Moodboard
Don't get me wrong, I love a bit of sunshine as much as the next person. But these sticky heatwaves? I'm over it. Give me a bright but…
Fashion
Jeans Will Always Be 'In'—These 5 Shoe Colours Freshen Them Up
Blue jeans are a modern-day cornerstone in almost everyone's wardrobe—they're what you reach for when you need something reliable yet…