Fashion
I'm Having an English Countryside Fall—20 Beauty Finds That Whisper "Escape to the Cotswolds"
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
I'm Nordstrom's Associate Fashion Director, and One of My Favorite Brands (Aligne) Just Landed—These 3 Items Will Be Fall Staples
As Nordstrom's associate fashion director, Linda Cui Zhang is responsible for guiding the retailer's style direction. Essentially, if she…
Fashion
Move Over, Jelly Shoes—I Predict *This* Chunky Shoe Trend Will Be Everywhere Come Fall
It seems we can't escape ugly shoes. First, it was PVC sandals, and now, it's chunky clogs. Once considered drab and outdated, the rustic…
Fashion
Cooler Than Your Basic Jeans—This Non-Boring Denim Trend Is Heating Up in Paris and Copenhagen
Jeans are to my wardrobe what vegetables are to my health: absolutely essential. They’re the cornerstone of my daily outfits, woven so…
Fashion
28 H&M New Arrivals That Will Sell Out by the End of the Month
If you haven't gotten a chance to browse H&M recently, then I have some great news. The retail behemoth just dropped stunning new arrivals…
Style
“Eden” Is a Messy Survival Thriller with Nietzschean Appeal
The new movie “Eden” features bursts of foul temper, wild sex, grisly violence, and nihilist ideology—a departure, you might say, for Ron…
Fashion
From Perfume to Bedding—These Are the Random (But Great) Items I'm Loving Right Now
One of my guilty pleasures is watching "monthly favorites" videos on TikTok—the kind with a random assortment of fashion, beauty, and…
Fashion
Copenhagen Fashion Week Just Made This 2016 Color Trend Feel Incredibly 2026
If you were chronically online around 2014, you definitely remember cobalt blue. Or maybe you knew it as Yves Klein Blue—named after the…
Fashion
Black Woman are Showing Up Unapologetically in the Fragrance Space—This Brand is at the Forefront
As a Brown consumer, I've noticed far too often how white-dominant the fragrance space is. While we've traditionally thought of European…
Fashion
All of the Cool Fashion People Want Dôen in Their Closets—Here's Exactly What I Would Add to My Cart
Los Angeles–based brand Dôen has long been known for capturing the cool, effortless style of coastal California since its founding in…
Fashion
People Who Have Organza Nails Always Look Rich (Even If They’re Not)
As a beauty editor who spots nail trends for a living, there is no disputing that we're all in our minimalist nail era. From sheer nail…
Fashion
If You Wear This Bob Haircut and Colour Combination, I Immediately Know You're Cool
Something I've noticed over the past few months is that people talk a lot about different bob hairstyles and haircuts, but no one really…
Fashion
From Trainers to Heels, These Are the Best Shoes to Wear With Barrel Leg Jeans
I have a confession to make: I absolutely love jeans. In fact, I would be embarrassed to admit just how many pairs I own. And while, of…
Fashion
The End-of-Summer Capsule: 12 Pieces I’m Wearing On Repeat - Julia Berolzheimer
La DoubleJ Top & Pants, Gucci Sandals, Jenna Blake & Emily P Wheeler Necklaces (one of a kind, similar here, less expensive here) In the…
Fashion
Spotted on Selena Gomez at Her Bachelorette Party: 2025's It Uggs
In this day and age, year after year, right around August, everyone starts buzzing about which Ugg shoes will be the "It" style of the…
Fashion
This Is the Lingerie-Adjacent Dress Trend You'll See All Over the Red Carpet for the Rest of 2025
Summer may be the unofficial dress season, but there happens to be a new dress trend coming in hot for fall, and Zoë Kravitz is showing…
Fashion
Sarah Burton Flipped the Script for Her First Givenchy Campaign—See All the Photos
Amidst a stacked lineup of buzzy new creative director debuts in 2025, one opening act rose to the top for me: Sarah Burton at Givenchy.…
Fashion
If You See Cool Girls in "Perfect" Jeans This Fall, They're Probably From This Brand
Shopping for women's jeans is basically an art. If you ask any fashion person, they'll tell you it takes trial and error to find a pair…
Fashion
I'm a Gen Z Editor Entering My Mid-Twenties—Here's What's On My Birthday Wishlist
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items. It's…
Fashion
If You Want Prettier Outfits, Swap Black Pumps For This
I’ll say it first: I adore black pumps. They instantly elevate any outfit, from casual Bermuda shorts and a tank top to a breezy dress.…
Fashion
My Toxic Trait Is Dropping $250 Whenever I Walk Into an Ulta—12 Products I Can't Resist
As a composition-happy, magazine-obsessed girl growing up in the aughts, I only wanted to be a beauty editor when I grew up. It's not lost…
Fashion
No Leggings Here—Gigi Hadid Just Wore the It-Girl Airport Uniform of Fall 2025
If you've been busy booking fall trips now that summer has basically come to a close, take my advice: Don't let your travel outfits be an…
Fashion
I'm a Shopping Director—These Are the 10 Items on My Fall Shopping List
Welcome to Retail Therapy—Who What Wear Shopping Director Bobby Schuessler's digest of everything that matters in shopping. He spends his…
Fashion
Meet Katlin Smith: The Founder and CEO of Simple Mills
Welcome toSecond Life, a podcast spotlighting successful people who've made major career changes—and fearlessly mastered the pivot. Hosted…