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All of the Cool Fashion People Want Dôen in Their Closets—Here's Exactly What I Would Add to My Cart

By Swedan Margen

All of the Cool Fashion People Want Dôen in Their Closets—Here's Exactly What I Would Add to My Cart

Los Angeles–based brand Dôen has long been known for capturing the cool, effortless style of coastal California since its founding in 2016. Vintage-inspired pieces such as crochet-trimmed dresses in floral prints and ruffled tops in cotton voile are core to the brand, evoking a sense of style found in locales such as Santa Barbara and Pasadena. Dôen now has several collections with Gap under its belt, and nearly 10 years after the brand started, it has emerged as one of the hottest brands of 2025 that all of the cool fashion people want in their closets.

It's an undisputed cult favorite among fashion editors, stylists, and celebrities alike, and viral items such as the Iona Shorts sell out the moment they drop. I'm planning an order and have my eye on everything from core styles such as the Henri Top to new-in pieces that just landed for fall. Ahead, see an editor-approved Dôen shopping list and how to style each piece.

Dôen Pascaul Jacket

A transitional piece to wear now and into fall.

Pascual Jacket -- Willow Bark
Slim Fit Denim Button-Up Shirt

Polo Ralph Lauren

Slim Fit Denim Button-Up Shirt

501® Straight Leg Jeans

Levi's

501 Straight Leg Jeans

Andee Pointed Toe Ankle Boot

Khaite

Andee Pointed Toe Ankle Boot

Dôen Henri Top

Lace will be big this fall. Just add trousers, a belt, and ankle boots.

Henri Top -- Sea Salt
Alex Mid Rise Pant

Reformation

Alex Mid Rise Pant

Mija Croco

Déhanche

Mija Croco Belt

Bare Sandal

Dôen Iona Shorts

These are the shorts of the summer. Wear them at home with a cashmere knit and slide-on slippers.

Iona Short -- Candlelight
Nera Saddle Shoulder Cashmere Sweater

Khaite

Nera Saddle Shoulder Cashmere Sweater

Anthony Veer, Clark House Slippers

Anthony Veer

Clark House Slippers

Kate 3mm Round Cut, Lab White Sapphire Silver RiviÈre Bracelet

Dorsey

Kate Round Cut, Lab White Sapphire Silver Rivière Bracelet

Dôen Coraline Dress

Transition a satin slip dress into fall by tying a sweater at the waist, then accessorizing it with kitten heels and a leather tote bag.

DOEN, Coraline Dress -- Salt
Lizard Embossed Kitten Heel Flip Flop

TOTEME

Lizard Embossed Kitten Heel Flip Flop

jcrew, Cashmere Classic-Fit Crewneck Sweater

j.crew

Cashmere Classic-Fit Crewneck Sweater

Andiamo Small Intrecciato Leather Tote

BOTTEGA VENETA

Andiamo Small Intrecciato Leather Tote

Dôen Hava Top

While I typically wear button-down shirts with jeans, adding a suede midi skirt feels fresh for the new season.

Hava Top -- Alicante Stripe
Suede Skirt
Kietta Leather Point-Toe Flats

MANOLO BLAHNIK

Kietta Leather Point-Toe Flats

Symmetry Pochette Leather Tote

SAVETTE

Symmetry Pochette Leather Tote

Originally published by whowhatwear.com. Syndicated material does not necessarily reflect the views of Vanity Fair Fashion.

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All of the Cool Fashion People Want Dôen in Their Closets—Here's Exactly What I Would Add to My Cart - Vanity Fair Fashion