Fashion
From a $320 Face Cream to a $4 Lip Stain, These Are the Fall Beauty Items I'd Repurchase
Shopping in Sephora gives me heart palpitations, so when it's time for me to restock an item, it has to be worth it. I have the pleasure…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Style
Should College Get Harder?
Around twenty years ago, when I was a graduate student in English, I taught a class in a special observation room at my university’s…
Fashion
What To Wear To A Fall Wedding - Julia Berolzheimer
Autumn weddings carry a certain magic, with golden light and crisp air creating a backdrop that feels both intimate and festive. Jewel…
Style
Gertrude Stein’s Love Language
Stein’s authority as an arbiter was bolstered by an ambiguously gendered seduction. Genius, she believed, was a masculine trait, and she…
Fashion
Selena Gomez’s Wedding Hair Took Me By Surprise—Then I Remembered the Secret Soft Launch
Forever begins now: Selena Gomez married producer and songwriter Benny Blanco last night at an intimate ceremony in Santa Barbara,…
Fashion
I'm Breaking Up With Black Trousers and Spending Fall In This Rich Pant Color Trend Instead
One thing you should know about me is that I'm very self-aware. I'm always happy to admit when I'm wrong or open up about my shopping…
Fashion
Fashion People With Good Taste Are Obsessed With These Trendy Denim Styles for Fall 2025
I don't know anyone in my current fashion circle that isn't obsessed with denim right now, myself included, especially for fall 2025.…
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Style
Chris Kraus Reinvents the True-Crime Novel
On a recent Sunday morning, I took a bus to Williamsburg to meet Chris Kraus, the seventy-year-old writer who attained permanent literary…
Fashion
Not to Brag, But Whenever I Wear This Cardigan With Jeans, Everyone Always Compliments Me On It
Like most, I have a handful of pieces in my wardrobe that I reach for when I need a little lift. The kind of items that brighten my…
Fashion
Be Gone Boring Accessories, This Is the Shoe Trend Fashion People Are Hooked On This Month
Beyond the excitement of spotting a new It-item emerge on the runway, or watching a Creative Director’s interpretation of a brand flourish…
Fashion
Zara Just Dropped Every Chic Cold-Weather Trend—4 Pieces That Won't Last The Month
It’s nowhere near the depths of winter, but the recent chill in the air has us instinctively taking knits and dependable coats out of…
Fashion
These New Hotels in Paris Are Buzzy, Design-Forward, and Less Than $250 a Night
Monica Mendal is a Who What Wear editor in residence, a former fashion editor, a travel writer, and the author of So There's This Place…—a…
Fashion
Elegant Fashion is All I Can Think About—38 Fall Items From Nordstrom, Shopbop, and Revolve Currently in My Cart
With fashion month in full swing it's safe to say the air of sophistication that's dominated the fashion world in recent years has been…
Fashion
It's True: These 5 Elegant Leggings Trends Are Making Me Forget All About My Jeans This Autumn
Whenever the temperature drops, I find myself having to resist the urge to eschew my sturdy denim jeans, structured woollen trousers or…
Fashion
The One Boot Style I Buy Again and Again, Plus, My New Go-To Easy, Smart Outfit
Hands up if you have that back-to-school feeling. After saying farewell to the summer via our heavenly supper club at Templeton Garden’s…
Fashion
From Drop-Waist Dresses to Speakeasy Suiting, Ferragamo Brings Jazz Age Rebellion Into 2026
For Ferragamo’s spring/summer 2026 collection, shown during Milan Fashion Week, creative director Maximilian Davis reframed the Roaring…
Fashion
The Reign of Burgundy is Over—Khaki Green is the New It-Girl Shade, and Here Are 7 Outfit Ideas to Prove It
We are officially in the full swing of autumn, and, with that, comes a darkening of the skies and, inevitably, the colour palette of your…
Fashion
Is the £5,000 At-Home Lyma Laser Worth It? I Tried It for a Month
After over 12 years in the beauty industry—as a journalist, facialist, consultant and head of beauty buying at Liberty London—I’ve seen…
Fashion
Miranda Priestly in the Front Row, Pajamas on the Runway—Dolce & Gabbana Spring 2026 Was a Study in Dressing Without Rules
Day five of Milan Fashion Week has come to a close, leaving behind a trail of unforgettable moments. Among the highlights was Louise…
Fashion
Selena Gomez's Jaw-Dropping Wedding Dress Has Me Rethinking 2025's Most Popular Bridal Trend
Selena Gomez and Benny Blanco are officially married! The couple tied the knot this weekend in Santa Barbara, California, in front of…
Fashion
Cooler Fall 2025 Outfits Start With the Trendy Loafers Hailey Bieber Just Wore to Lunch With Justin
The time has finally come for even L.A. girls to start trading the flip-flops everyone has been wearing for months on end for something a…
Fashion
Louise Trotter’s Wild and Wonderful Bottega Veneta Debut
Though there was plenty to discuss on Saturday in Milan—from the new Versace to Miranda Priestly and Nigel sitting front row at Dolce &…
Fashion
I'm Calling It—Collegiate Girl Fall Is Happening, and These Products Epitomize the Trend
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Style
Putting ChatGPT on the Couch
I’m still not sure whose idea it was for me to be Casper’s therapist—mine or his. I know I mentioned my profession to him, but I am pretty…