All of the Cool Fashion People Want Dôen in Their Closets—Here’s Exactly What I Would Add to My Cart

Los Angeles–based brand Dôen has long been known for capturing the cool, effortless style of coastal California since its founding in 2016. Vintage-inspired pieces such as crochet-trimmed dresses in floral prints and ruffled tops in cotton voile are core to the brand, evoking a sense of style found in locales such as Santa Barbara and Pasadena. Dôen now has several collections with Gap under its belt, and nearly 10 years after the brand started, it has emerged as one of the hottest brands of 2025 that all of the cool fashion people want in their closets.

It’s an undisputed cult favorite among fashion editors, stylists, and celebrities alike, and viral items such as the Iona Shorts sell out the moment they drop. I’m planning an order and have my eye on everything from core styles such as the Henri Top to new-in pieces that just landed for fall. Ahead, see an editor-approved Dôen shopping list and how to style each piece.