30 Technicolor Fashion Items Everywhere Will Be Wearing By September

Traditionally, when people think of fall colors, shades of mustard, burnt orange, and burgundy in the form of chunky sweaters and pumpkin-flavored coffee beverages (and assorted other snacks) come to mind. What probably doesn’t come to mind is Barney purple, the specific shade of yellow that Hailey Bieber‘s calling limoncello, and turquoise. Those are summer shades—full stop. Or, at least, they were. This year, fall colors are getting a much-needed refresh. Autumn will be in technicolor in 2025, with shades of bright red, cobalt blue, citrus orange, and hot pink all making appearances in the forthcoming fashion season.

From top designer brands like Prada and Tory Burch to newcomers to the scene like Brooke Callahan, everyone cool in the industry has vibrant, sometimes even neon colors on the brain for fall. And before you start to worry, stop—affordable alternatives are also available, with J.Crew, Zara, and COS all leaning into electric hues, too. To make the switch easier, I rounded up some of the statement pieces I think will hit it big come September. Getting rid of your dated “fall colors”? That I unfortunately can’t help you with.