30 Technicolor Fashion Items Everywhere Will Be Wearing By September

Traditionally, when people think of fall colors, shades of mustard, burnt orange, and burgundy in the form of chunky sweaters and pumpkin-flavored coffee beverages (and assorted other snacks) come to mind. What probably doesn't come to mind is Barney purple, the specific shade of yellow that Hailey Bieber's calling limoncello, and turquoise. Those are summer shades—full stop. Or, at least, they were. This year, fall colors are getting a much-needed refresh. Autumn will be in technicolor in 2025, with shades of bright red, cobalt blue, citrus orange, and hot pink all making appearances in the forthcoming fashion season.

From top designer brands like Prada and Tory Burch to newcomers to the scene like Brooke Callahan, everyone cool in the industry has vibrant, sometimes even neon colors on the brain for fall. And before you start to worry, stop—affordable alternatives are also available, with J.Crew, Zara, and COS all leaning into electric hues, too. To make the switch easier, I rounded up some of the statement pieces I think will hit it big come September. Getting rid of your dated "fall colors"? That I unfortunately can't help you with.

Start shopping fall 2025's color trends below.

j.crew

Collection Natasha Slip Dress in Organza

I just walked past a J.Crew store where this dress was in the window. It's even better in person.

Brooke Callahan

Tie Pants

I'm dying to get my hands on a pair of Brooke Callahan's colorful pants.

Reformation

Andy Oversized Shirt

Just a good button-down shirt in a fun color. That's all.

COS

Gathered V-Neck Maxi Dress

8 Other Reasons

Teardrop Earrings

Forget gold or silver—this earring color is every fashion person's favorite this year.

ZARA

Limited Edition Maxi Suede Clutch

This sporty anorak is giving '80s vibes.

Deconstructed Satin Skirt in Green, Size 2

Every Tory Burch ready-to-wear drop tests my credit card limit, I swear.

Shop the matching Satin Shell Top ($440).

Stop buying boring sneakers.

Reformation

Nataly Knit Dress

Bottega Veneta

Andiamo Clutch

This color and texture is stunning to say the least. A high-brow combo if I've ever seen one.

j.crew

Featherweight Cashmere Cardigan

COS

Crew-Neck Cotton T-Shirt

The shape and movement on this chili-red skirt is so fun for fall.

KALLMEYER

Victoria Draped Stretch-Jersey Maxi Dress

Everyone I know wants this dress. Truly, I don't know anyone who doesn't love it.

Open Edit

Tori Kitten Heel Sandal

Open Edit's viral thong sandals now come in this vibrant chartreuse color.

ZARA

Limited Edition Suede Top

A summery top brought into fall with the use of bold colors and suede fabrication.

Reformation

Gale Satin Mid Rise Bias Pant

I thought I wanted these viral pants in black until I saw this color.

The Row

Barn Mini Tote Bag in Mesh

Summer It bag will, indeed, remain popular come fall.

Reformation

Ara Linen Dress

The scoop neck on this dress is so sexy and cool.

Massimo Dutti

High Neck Bomber Puff Jacket

This jacket is in every WWW editor's shopping cart right now.

Prada

Floral Print Cloquet Dress

j.crew

Lace-Trim Slip Skirt

Just buy it. This skirt is full of styling potential.

ZARA

Limited Edition Long Knotted Layer Dress

Zara, you've done it again.

j.crew

Berkeley Bucket Bag in Suede

This popular bucket bag just got a fun, colorful treatment.

Just add a white tank and black trouser.

ZARA

Limited Edition Suede Baggy Pants

Woah, these look like designer.

j.crew

Refined Rib Shell Tank Top

This rich fuchsia color always looks elegant.

Yuni Buffa

Pia Leather Ballet Flats