What Did You Buy in 2025? A Look at the Year’s 25 Top-Shopped Items

Some trends in 2025 were total wild cards, others took us back to basics. Saint Laurent’s brown suede loafer turned out to be a wardrobe workhorse—and a regular feature on Gab Waller’s Hot List this year. Unsure how to wear it? Do as Tonne Goodman would and pair with crisp white jeans.

Saint Laurent

Le Loafer embellished loafers

6. The Ralph Lauren Everything

It would only makes sense that in a bumper year for preppy style, Ralph Lauren’s colorful cable knits and logoed caps would find their apotheosis.

Polo Ralph Lauren

The Iconic cable-knit sweater

Polo Ralph Lauren

Bellport extra-large tote

7. The Rugby Shirt

Somewhere between sporty and bookish academia, the striped rugby shirt emerged as the breakout star. Seeing it everywhere during Paris Fashion Week (not to mention the Vogue offices), reminded us that some pieces are best borrowed from the boys. Style it the Prada way with a pleated midiskirt, zip-up jacket, and brogues—the Milanese’s take on charming tongue-in-cheek.

Guest in Residence

cropped stripe rugby shirt

8. The Dries Van Noten Sneaker

Dries Van Noten’s retro runners hit their stride at the top of 2025, when you could hardly find a single size—let alone colorway—in stock. Julian Klausner featured a bright red suede pair, among others, in his debut men’s spring show; even slimmer 2.0 versions cropped up in his first women’s collection a few months later.

Dries Van Noten

leather-trimmed suede sneakers

Dries Van Noten

suede-trimmed leather sneakers

Dries Van Noten

leather-trimmed shell sneakers

Dries Van Noten

leather-trimmed suede sneakers

9. The Do-It-All Scarf

If 2025 had one not-so-secret styling secret, it was the silk scarf. Swooped up into the canon after Julian Klausner’s Dries Van Noten’s men’s spring/summer 2026 show, it became the accessory that could do it all. At Copenhagen, New York, and Paris Fashion Week, editors cinched it at the waist with tailored trousers; online, it added color to ponytails and low buns in endless iterations. With personality dressing defining the year, a luxe silk scarf became the finishing touch every great outfit shared.

Hermès

Les Chevaux Dechaines scarf

10. The Flip-Flop

Exposed toes divided the fashion set, particularly in New York, where the idea of revealing your “dogs” meant risky business for subway commuters. Fortune favors the brave, and some of our favorite looks only made sense with the controversial summer sandal.

Ancient Greek Sandals

Saionara jelly flip flops

11. The Tory Burch Flower Tank

The sartorial equivalent of a Summer Friday, seen on editors with flip-flops and Tory Burch’s mirror skirt.

12. The Juju Vera Petra Necklace