We Tried The Viral Winter Coat Every New Yorker Owns—Here's Why It Lives Up the Hype

If you're even remotely online, you've probably heard the city-slicker adage that East Coast folks use come every November through March: "Are you from New York even? Do you have a big, black puffer jacket?" We might have puffer jackets, and, while they not all be big and black, they are superior. Of course, I'm talking about every New York girlie and the internet's favorite winter jacket: The Aritzia Super Puff..
Hailing from Vancouver and meant to combat severe wind-chill and sub-zero temperatures, the New York City crowd has adopted the viral Aritzia Super Puff. Beloved by influencers, college students, and commuters alike, the Aritzia Super Puff has become a status symbol of both warmth and taste. It’s more than just a jacket; it’s practically a social signifier. Spot one on the subway, and you can almost tell what coffee order its wearer has in hand. Its glossy sheen and cocoon-like silhouette have become shorthand for winter chic, merging practicality with the kind of effortless cool that only Aritzia seems to bottle.
But with a sea of puffers on the market and an ever-growing list of dupes flooding your TikTok feed, the question remains: is the Aritzia Super Puff really worth the hype? Six of our editors, all different heights and sizes, took it for a spin through the bitter wind tunnels of downtown Manhattan and the crowded chaos of weekend errands to find out whether this cult favorite still reigns supreme.
Below, read our editor's Aritzia Super Puff review.
Aritzia Super Puff Review
Aritzia Super Après Puff in Matte Pearl

Size: Small
Height: 5'0
Nikki's review: I've never been a fan of puffer jackets; it's because I've never found one that I think is actually stylish. Every winter, though, my friends talk about their Aritzia puffer jackets and how they're a godsend, especially in January and February, when it's the coldest in NYC. I usually just listen and let their words go in one ear and out the other, thinking to myself that I'll stick to my sophisticated long wool coats. However, a month ago, I heard that this winter in NYC might be the coldest in a while, which made me nervous and prompted frantic research for the warmest winter jackets with a stylish appeal. Quickly, I found myself on the Aritzia SuperPuff landing page exploring different options and fell in love with The Super Après Puff.




