We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing Now

By Swedan MargenOctober 7, 2025

As the entire fashion industry continues to collectively lose it over Matthieu Blazy's debut as the creative director of Chanel, let's not forget about all of the impeccably dressed celebrities that were in attendance to view the S/S 26 collection in Paris this week. Two of them were Ayo Edebiri and Kendall Jenner. Edebiri, who was just announced as a new Chanel ambassador, and Jenner, always one of the best-dressed celebs at PFW, looked every bit the cool Chanel girl to take their places on the front row.

Although Edebiri and Jenner opted for different vibes with their outfits, they were both very elegant and had a bag trend in common. Edebiri wore a high-neck black blazer with cuffed dark denim jeans and black pumps, while Jenner went with a black tweed skirt suit that included a cropped blazer and knee-length skirt, paired with black-and-white cap-toe pumps. The aforementioned bag trend they both wore was a burgundy bag. Edebiri's was in the form of a quilted clutch, while Jenner's was a structured shoulder bag. Both bags were yet-to-be-released S/S 26 styles (lucky them). While chocolate brown bags are still very much a thing, let us not forget that burgundy is the other enduring rich color trend that fashion people (and brands) aren't letting go of. One look at Edebiri and Jenner and it's easy to see how stunning a burgundy bag looks with everything from jeans to a skirt suit.

In conclusion, don't ditch your chocolate brown bags, but don't forget about the outfit-transforming powers of a burgundy one. Keep scrolling to see what I mean on Ayo Edebiri and Kendall Jenner, and shop an assortment of stunning burgundy bags to add to your collection.