Vogue’s Fashion & Beauty Editors Handpick the Very Best Prime Day Deals
Prime Day 2025 has arrived, and if you missed yesterday’s inaugural day, you still have today, Wednesday, July 9 through Friday, July 11 to shop all the best deals of the summer season that are happening now, during Amazon’s extra-special week. There are some pretty sweet deals to be found, currently on site in the sales sections, that our editors have handpicked for you—so you don’t have to scroll through endless pages. Take advantage of these deals now, across fashion and beauty, with loads of limited-time markdowns you need to snag while you can.
Vogue’s Guide to the Best Prime Day Deals 2025
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In the fashion section, you can find sales on a bevy of summer dresses from contemporary favorites like Ulla Johnson, Rosetta Getty, and Johanna Ortiz, ideal for the plethora of upcoming weddings you may have RSVP’d, or simply frolicking in the sun, gelato in hand, on the weekend. Next, score on our summertime wardrobe pieces, like our roundup of favorite denim pieces, or perhaps a contemporary pick—the crocheted crop top from Agua Bendita and the statement skirt from Rosie Assouline have vacation dressing written all over.
Moving on to the essentials and the best accessories, Ray-Ban Wayfarers are here at a steal—because let’s face it, you’ll probably lose another pair of sunglasses over the course of the summer—while leather Tkees sandals or retro-inspired sneakers from Rag & Bone are cool additions to liven up your summer wardrobe and classic enough to wear year after year. Then, throw in statement earrings from Chan Luu for good measure—after all, these deals are too good to resist.
Next, don’t skimp on filling your cart up with cult-favorite beauty buys, either. Hair stylers and plenty of other devices are now on super sale, plus must-have makeup and K-beauty skincare deals, from cleansers to SPF as Prime Day 2025 continues.
Lastly, don’t miss out on our Prime Day editor picks—these are the must-have items the Vogue team has added to their carts—along with all the trending buys that are selling fast, including everything from mouth tape to matcha kits, plus travel essentials to get you ready for that next trip.
The Very Best Prime Day Deals 2025, by Category
Prime Day Trending Buys
Deep dive into all things trending with the latest and greatest finds on Amazon, included within the Prime Day discounts. From viral TikTok buys, like the Sacheu peel-off lip liner stain, to the at-home matcha making kit our editors actually use, stock up on It girl essentials in the fashion, home, and beauty departments that influencers swear by. This is your ultimate guide to what’s hot right now—whether you’re going for a Sardine girl summer or in your tomato era (there’s a candle for that!), these picks will keep you on point.
Sacheu
Stay-N Peel Off Lip Stain
Jade Leaf
matcha traditional starter set
Karma
ceramic hand painted snack dish
Nutrafol
Balance Hair Growth Supplements
Malin+Goetz
aromatic candles and gift set
Solawave
Red Light Therapy Mask and Serum Kit
The Skinny Confidential
Le Spoon Body Sculpting Tool
Saie
Mini Glowy Super Gel Lightweight Illuminator
ProHealth Longevity
Longevity NADH Pro Supplement
Prime Day Summer Dress Deals
Sundress season is in full swing, and you’re going to need plenty of solid options for work, weekend, and of course, all of the season’s best events. Fill your cart now—before everyone else snags your sizes. You’ll find wedding guest dress options, such as A.L.C.’s printed midi dress or Ulla Johnson’s floral fantasy, while Simon Miller’s slinky, little mini dress, is the packable pick for your next trip. We are saying a big yes to these dresses!
Ganni
gingham smocked minidress
Johanna Ortiz
Las Islas winter sun dress
Johanna Ortiz
Power Of The Sea minidress
Prime Day Denim Deals
Summer standbys always include denim and you are going to want to strike while the iron is hot on these deals. From our favorite baggy jeans from Levi’s that feel like you plucked them straight from a vintage store, to a designer denim jacket from Stella McCartney, and a cool girl-approved jean skirt from Frame, these are the pieces we plan to wear all summer long, and certainly transition them to fall when the time comes. Load on up!
Stella McCartney
lace yoke oversized denim jacket
B Sides
relaxed cuffed Lasso jeans
Prime Day Deals on Summer Fashion
Who knew all the best contemporary brands would be in one place, and on sale? Shop the best markdowns of fashionable favorites such as Favorite Daughter best-selling trouser, Rag & Bone’s capri pants and By Malene Birger’s knitted skirt. Plus, seasonable updates like Baum Und Pferdgarten’s striped blouse, and a cute, puffy sleeved top from Ganni, mean you’re about to have some fresh options to work with in your closet, all at discounts galore. Is there a better feeling than a sale?
Prime Day Summer Accessories Deals
