Timeless, Versatile, and Under 00: Your Foolproof Gen Z Investment-Buy Guide

Timeless, Versatile, and Under $1000: Your Foolproof Gen Z Investment-Buy Guide


Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

There’s something oddly comforting about a forever piece—that one item in your closet that makes you feel like you’ve got it together, even if you’re running on cold brew and chaos. Here’s the thing, though: Timeless doesn’t have to mean boring, and investment doesn’t have to mean dropping a month’s rent. As a Gen Z fashion editor who loves a good dopamine hit from both an impeccable outfit and a smart purchase, I’m here to tell you that it’s entirely possible to have both.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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