This O.G. Organic Brand is Having a Renaissance on TikTok—12 Products They Can’t Keep Stocked

This O.G. Organic Brand is Having a Renaissance on TikTok—12 Products They Can’t Keep Stocked


If you’re a millennial like me and spent your teen years trolling the mall on a weekly basis, you probably remember being drawn like a magnetic to your local, ultra-fragrant Lush store. Always packed with crowds and brimming with products every color of the rainbow, it was the ultimate treat to leave with even one or two items from the über popular establishment.

Even before then, Lush was founded and gained popularity in the U.K. in the ’90s. It was created upon the ethos of using mostly organic ingredients in its formulas. Basically, Lush was at the forefront of clean beauty. Now, although there are many more amazing organic-based brands out there, Lush is having a bit of a renaissance thanks to platforms like TikTok which perfectly capture the fun and whimsical nature of its products. After all, the folks behind this brand literally invented the bath bomb—*the* most perfect item for quality self-care content.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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