They’re Back—7 Iconic Designer Bags Fashion People Are Falling For Again in 2025

It's a well-agreed fact that fashion is cyclical. Season after season, references to previous decades are displayed through tailoring, silhouette or design motifs. Looking back is something that fashion consistently does to move itself forward, but usually this applies to the clothing. For 2025, this nostalgic mood is coming to the fore by way of iconic handbags, notably, the revival of a series of It bags.
Handbag trends are much more subtle than clothing trends. Shifts in silhouette or hardware are the most distinctive signs of change, like the rise of the east-west silhouette last year, or the return of bag charm detailing recently. It makes this nostalgic moment feel even more poignant, with a host of designers celebrating their heritage through standout bags that have decades of adoration behind them. If you've ever wondered which It bags are worth investing in, these have spent years proving that they are.
The focus, at present, seems to be on iconic '00s styles. The decade was a hotbed for emerging handbag designs, thanks to the growing importance of the accessory in collections as well as the expanding interest in celebrity style. One sighting of a bag on the right person could launch the style into all new heights, selling it out immediately and racking up a steady waitlist for months. That's not to say that this is the only reason these bags gained their popularity. What binds each of these individual styles is that they have an innate timeless appeal, attention to detail and considerate design that has drawn stylish people back in decades later.
The 7 returning It bags tend to take two forms. The first, taken on by the likes of Chloé and Balenciaga, stands true to the original designs, save for a few shifts in hardware and palette. On the other hand, designers like Fendi and Mulberry have taken the blueprints of their iconic handbags and refined them into more grown-up versions of themselves. They’ve had a minimalist lacquer applied to them that fits the current climate.
Through a series of relaunches and celebrity sightings, '00s It bags are back in a big way, but which ones are really worth adding to your wardrobe? Well, that's where I come in. Much like Carrie Bradshaw's infatuation with shoes, I have my own specialist subject, and that's handbags. Over my eight years in the industry, I have been up close and personal with some of the rarest Birkins, one-of-a-kind Chanel bags and handled new season totes before they've even hit the shelves. Taking my expertise in the area into account, below I'll take you through the most exciting revived It bags of the moment.
Keep scrolling to explore the 7 It bags making a comeback for 2025.
1. The Chloé Paddington

Twenty years after the first release on the spring/summer 2005 runways, the Chloé Paddington bag hit the runways once more for autumn/winter 2025. The pull was instant, drawing in a long waiting list that mirrored the original's extensive pre-orders, with stylish people setting their clocks against the launch time of this long-beloved bag.




