The Under-the-Radar Online Decor Stores Vogue Editors Always Shop At

The Under-the-Radar Online Decor Stores Vogue Editors Always Shop At


When you find a hole-in-the-wall bakery that makes the best quiche you’ve ever had, or a great vintage spot stocking what appears to be criminally marked-down inventory, your instinct may be to keep these hidden gems, well, hidden. It’s a commendable effort. But we’re in the business of over-sharing; and when it comes to the best online decor stores, we have a few favorites that are too good to keep to ourselves.

Vogue’s Guide to the Best Online Decor Stores

 The Plush Pillow

Lulu and Georgia Montreal velvet pillow

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Our list is a mix of smaller brands, industry favorites, and big-box stores with a reliably elevated array of products (indie label, CB2 is not). We can tell you where to find the best contemporary kitchenware and where to look for 18th-century treasures; we have opinions on who makes the best dinner party essentials and exactly where you can find a Venetian marbled tissue box cover. Suffice it to say, whatever your decorating quandary, we have a spot that can help.

Ahead, an in-progress, continuously edited list of the 15 best online decor shops.

Best For: A one-stop shop curation of Instagram’s buzziest brands.

Founded in 1998 under the guise of making iconic designs from the likes of the Eameses and Corbusier available to the public, DWR is continuing that mission today. (It’s in the name, after all.) Brands from around the world, from Denmark’s Hay to Australia’s Ellison Studios to New York’s Sophie Lou Jacobsen, live under its umbrella—there’s always something new to discover, whether it’s a charming espresso cup or a maroon portable lamp.

Best For: Creating a cozy, layered space (with the help of 101 throw pillows).

You might think the carefully worn rug or the antique brass salt mill you see before you are vintage pieces; but no, they’re just the latest from Los Angeles-based Lulu and Georgia. Each collection feels tailor-made to help you create a warm, lived-in space. Rich, earthy colors and heritage prints (this is a brand not afraid of chintz) are designed to be layered together—and topped with one of the label’s many plush velvet throw pillows, of course.

Best For: Those who watched American Psycho for the design inspiration.

If neutral palettes, clean lines, and sculptural minimalism is very much your thing, you likely already have CB2 in your favorites tab. If not, a brief re-introduction: The modern sister brand of Crate & Barrel excels at contemporary staples, frequently with a focus on luxe finishes like burgundy marble or toffee-colored suede. It’s also a go-to partner for celebrity design collaborations; over the years, the brand has unveiled lines with Gwyneth Paltrow and Lenny Kravitz.

CB2

Lilith ceramic pedestal bowl

CB2

Encino bolster throw pillow

Best For: Discovering which of your favorite fashion designers also have a homeware line.

What do JW Anderson, Loewe, and Alighieri all have in common? They all have a decor branch of their brand—and you can conveniently shop it on Net-a-Porter. The storefront has a continually great edit of home pieces, ranging from luxury designers to up-and-coming names you’ll want to bookmark now before they’re everywhere.

La DoubleJ

large printed linen tablecloth

Louise Roe

x Sophia Roe S.R. Collection pitcher

Best For: The I-just-moved-house starter pack.

With speedy shipping, frequent sales, and a surprisingly large roster of big names, Nordstrom’s home section is great for bigger-ticket items you don’t want to wait for. Parachute, Le Creuset, Matouk, Coyuchi, Trudon… the list goes on. Be sure to make use of the site’s many useful filters; there are nearly 40,000 items in the inventory, and you don’t want to spend half an hour scrolling to find the perfect linen duvet cover.

Coyuchi

Topanga matelassé blanket

Best For: The person whose suitcase always returns from vacation overweight with flea market finds.



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Kevin Harson

I am an editor for VanityFair Fashion, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

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