Skip to content
Vanity Fair Fashion
Style

The Rise of the “As Seen on TikTok” Sticker

By Swedan Margen

The Rise of the “As Seen on TikTok” Sticker

A promotional sticker used to mean that a book had been discovered. Now it means that a book was designed to be.

Originally published by newyorker.com. Syndicated material does not necessarily reflect the views of Vanity Fair Fashion.

More Style