The Only Thing Between You and a Better Shower Are These Luxury Bath Towels

Even if your reality is far from it, wrapping yourself up in an ultra-soft, extra-plush towel as soon as you step out of the shower is the fastest way to approximate the feeling of a five-star hotel. If your next vacation is still far on the horizon, delay no more: You can order the best luxury bath towels online and have them in your linen cupboard in time for your next DIY spa night.

Whether waffle or jacquard, bath sheet or bath towel, Egyptian long-staple cotton or Turkish organic cotton, our favorite high-end options aim to please. Choose something with a higher GSM (grams per square meter) if your preference leans plush and absorbent; if you like quick-drying textiles, aim for something with a lower GSM. Cotton is the gold standard for a luxurious feel—each item in our edit is either pure cotton or a soft blend—and from there, the rest is pretty much down to style preference.

Vogue’s Guide to the Best Luxury Bath Towels

Keep it simple (and stick to the luxury hospitality theme) by opting for a crisp white set: Brooklinen’s towel bundle is a perennial best-seller, though for a tiny detail that'll elevate everything, Matouk’s take has a scalloped trim, and Crate & Barrel make a pretty jacquard version. Don’t rule out color or even a pop of graphic print, though. Between Marimekko and Parachute perfecting the art of the punchy stripe and Tekla’s lemon-colored bath towel set, it’s easy to be convinced to try out something bold when the offerings are this fun. (Or at the very lease: Use them as your guest towels.)

Below, our 20 top choices for the best luxury bath towels—and while you’re at it, why not pick up a plush robe to further your mission for an at-home spa? ’Tis the season to maximize your coziness.

Brooklinen

Materials: 100% Turkish cotton

Colors: 13, including white, striped midnight navy, smoke

Available as a set? Yes

Serena and Lily

Sonoma stripe bath collection

Materials: 100% Turkish Aegean cotton

Colors: Coastal blue, sky, seaglass

Available as a set? Yes

Frette

Triplo Bourdon bath towel

Materials: 100% cotton

Colors: White/milk, white/slate grey, white/beige

Available as a set? Yes

Parachute

Materials: 100% organic cotton

Colors: Adobe, sage, camel, plaster, moss

Available as a set? Yes

Marimekko

Materials: 100% cotton

Colors: Burgundy stripe

Available as a set? Yes

Missoni

Materials: 100% cotton

Colors: Navy

Available as a set? Yes

Matouk

Materials: 100% cotton

Colors: White, sand, light blue, navy, pink

Available as a set? Yes

Cozy Earth

Materials: 60% cotton, 40% viscose from bamboo

Colors: 7, including harbor mist, charcoal, light grey

Available as a set?

Boll & Branch

Materials: 100% organic cotton

Colors: Oak, mineral

Available as a set? Yes

CB2

Materials: 100% Turkish cotton

Colors: Smoked green, brown, white, mist green

Available as a set? Yes

floral jacquard bath towel

Materials: 100% organic cotton

Colors: White

Available as a set? Yes

Autumn Sonata

Materials: 100% organic cotton

Colors: Brown

Available as a set? Yes

Baina

Materials: 100% organic cotton

Colors: Burgundy/blue, brown/black, green/white, orange/white

Available as a set? Yes

Soho Home

Materials: 100% cotton

Colors: Blue/white

Available as a set? No

West Elm

Materials: 100% cotton

Colors: 11, including golden oak, copper, white

Available as a set? Yes

Dusen Dusen

Materials: 100% cotton

Colors: Multi-stripe

Available as a set? Yes

Morrow Soft Goods

Materials: 100% cotton

Colors: Marrón/ecru, juniper/ecru

Available as a set? Yes

Hawkins New York

Simple striped terry towel

Materials: 100% cotton

Colors: Blush, ivory, mustard, sage, sky, light grey

Available as a set? Yes

Tekla

Materials: 100% organic cotton

Colors: 25+ including yellow ochre, magenta, and navy

Available as a set? Yes

Lulu and Georgia

Materials: 100% Turkish cotton

Colors: Blush, ink, sage, sand, taupe, white

Available as a set? Yes

How We Chose the Best Luxury Bath Towels

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We sought to include a range of styles and types—from lower-GSM waffle weave towels to thick terry ones with a higher absorbency potential—to speak to a variety of personal preferences. Each pick is from a Vogue-tested and -loved brand: Parachute and Brooklinen are perennial favorites for affordable and mid-range options, while Matouk, Frette, and Missoni are beloved high-end versions. We also included some buzzier smaller brands, like Autumn Sonata and Tekla, whose new launches are always the subject of much saving and bookmarking in the office.