The New Rules of Wearing Animal Prints in 2026

The New Rules of Wearing Animal Prints in 2026


Navigating the fashion landscape can sometimes feel like you’re traversing the Serengeti, especially when it’s laden with Saint Laurent’s safari jackets, Schiaparelli’s trompe-l’œil lion heads and khaki all over the runways, from Johnathan Anderson’s autumn/winter 2026 range for Dior Men’s to Chemena Kamali’s spring/summer 2026 Chloé collection. Of course, the most enduring (and obvious) connection to this is the constant presence of animal prints. If it’s a wild thrill you’re looking for in your clothing, elements like this certainly deliver, because what could be bolder than swathing yourself in the sigils of these apex predators?

It’s something leading fashion houses have done for decades, with Monsieur Dior including leopard print in his debut show for the eponymous Maison back in 1947. (A house code that has since been adopted by all subsequent artistic leads since he launched the “New Look”.) Chanel did the same, with freshly-appointed creative director Matthieu Blazy updating this code of the house in the 2026 Métiers d’Art show, with longline skirts that evoked the textures of insects and jungle cats. It’s not enough to say animal prints are being pulled into the cultural mainstream after years spent in the archives, however, as the leading animal prints of 2026 prove to be fresh trends altogether.

(Image credit: ImaxTree Launchmetrics Spotlight)

“Animal prints always resurface during moments when people want to express confidence and individuality again,” explains Helle Hestehave and Rikke Baumgarten, the founders of Copenhagen-based brand Baum und Pferdgarten. “Fashion feels more playful right now and there’s a desire to dress with personality rather than perfection,” they add.