The Forgotten and Underrated Vintage Labels To Shop in 2026

The Forgotten and Underrated Vintage Labels To Shop in 2026


True vintage had a serious comeback in 2025. What do I mean by this? I’m talking about rediscovering lesser known vintage labels, the ones barely known even to those in the know. While hunting down a piece of archival Dior and Chanel will always offer a special sense of triumph, there’s something thrilling about freeing yourself from the usual cohort of covetable brands and going distinctly off of vibe.

Nothing quite opens up the annals of fashion history, influence, and impact like an encounter with a zany label that sends me straight from eBay for a deep dive. An under-the-radar or forgotten vintage label can look both rare and fresh—and you’ll feel particularly smug when someone eventually asks: “Where did you get that from?”

And I’m not alone in making this a pastime this past year. Ariana Grande and Law Roach went exploring with Los Angeles vintage haven Timeless Vixen, pulling a whimsical Lilli Diamond dress and coat ensemble from the 1950s, and a ’40s-era Gilbert Adrian caped dress. Pamela Anderson and Angelina Jolie have also opted for labelless vintage for several red carpet appearances this year. And, on the (freaky) flip-side, Alexander Skarsgård has shimmied on some kinky graphic vintage tees from South London retro shirt enclave Jerks.

A shift is underway toward pieces you would never find through any algorithm or infinite scroll—and what a way to fight the so-called “death of personal style.” But how to begin? Vintage shopping and thrifting has never required a celebrity budget or a professional stylist, and eBay is a great place to start.

So, whether you’re hunting for a Burberry-esque trench or feeling Pucci prints without the price tag, below, here’s a list of the most underrated and under-the-radar vintage labels to get to know for shopping in 2026. Happy eBay exploring!

Windsmoor

A vintage Windsmoor advertisement featuring Cindy Crawford.

In love with that British heritage look? The English brand Windsmoor, founded in the ’40s, is known for its exquisite, traditional tailoring and outwear using luxurious wools and cashmeres. Think: Kate Middleton-esque blazers, or capes a la contemporary Chloé and Ferragamo, and ultra-chic suits and trenches. It’s clothes made for the Yorkshire moors and the pub lunch, respectively.

Gina Bacconi

Image may contain: Blazer, Clothing, Coat, Jacket, Shirt, Formal Wear, and Suit

Gina Bacconi single breasted jacket

At over a century old, British brand Gina Bacconi has long established a style of timeless eveningwear with era-definitive elegance. Keep an eye out for ’80s G.B.: you’ll find Pucci-esque prints (without the Pucci boom price tag) and strong shouldered, big-buttoned jackets, as well as peplum cocktail dresses. (Hey, the peplum comes 2025-approved, via Jenna Ortega.)

Mondi

Princess Diana Retrospective

Photo: Getty Images

’80s MONDI military co-ord skirt set

Another German brand founded in the ’60s, Mondi’s knitwear and sportswear found a fan in Princess Diana and other British royals. Think: abstract print puffer jackets and classic check, cinched jackets in candy colors. Do some digging, and there’s a plethora of loud and proud co-ords and suits.

Todd Oldham

Todd Oldham Fall 1996 Ready to Wear Runway Show

Photo: Getty Images

Todd Oldham sleeveless shirt

Texas-born, New York-based designer Todd Oldham led his label through an expansive aesthetic evolution in just under a decade. Oldham started his formal training when doing assisting work in alterations at Polo Ralph Lauren, going on to make his first collection out of a few dozen yards of DIY dyed cotton jersey, which he sold to move to NYC. The clothing line officially launched in 1989, and he collected the CFDA Perry Ellis award for New Fashion Talent in 1991. When he left fashion in 1999, he donated his archive to the Texas Fashion Collection and the RISD Museum.



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Kevin Harson

I am an editor for VanityFair Fashion, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

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