The Chicest Fashion Pop-Ups to Know This Summer

Travel has always inspired fashion—but this summer, a number of brands are making that association more literal by popping up at some of the world’s most famous vacation hotspots. Although “pop-up” might be a bit of an understatement here: take Burberry’s takeover of Somerset hotel The Newt, where they mowed their iconic check motif into the croquet grounds.

Some, like the English fashion house, put their stamp on hotels; others, like Jacquemus and Loro Piana, curated buzzy beach clubs. Meanwhile, Loro Piana is (temporarily) operating out of a Forte dei Marmi flower stand. Below, find a roundup of the best fashion pop-ups of the summer, whether they are in the Hamptons or Ibiza. Talk about lifestyle.

Burberry and The Newt in Somerset

The English house transformed The Newt in Somerset, the bucolic English countryside hotel, into a Burberry check-filled oasis: the famous motif is mowed into their croquet lawn, and also covers everything from badminton nets to golf carts to a hot air balloon. Naturally, their on-site boutique is overflowing with Burberry products as well.

Ulla Johnson and Quinta de Comporta