Thanks to The White Lotus, This Dress Style is Having A Revival—Here's Where To Get Your Hands On One

Holiday season is truly upon us, and with that comes the task of building your ultimate summer wardrobe. You may have your swimwear, sun-hat and flip-flops to hand, as well as an array of linen garments in the form of breezy trousers, shirts and skirts, but let me introduce you, or rather re-introduce you, to the dress style that is undergoing a significant 2025 revival—the kaftan.

"Kaftans are a sign of relaxedness, self-care, and ease. Associated with joyful, stress-free moments like vacations and relaxed gatherings, kaftans symbolize a lifestyle of comfort and balance," explains Riccardo Audisio and Yago Goicoechea, founders of cult label Taller Marmo."As more people embrace slower living and share self-care rituals online, fashion that feels effortless and intentional—like the kaftan—naturally resonates."

Monikh wears a white linen-blend kaftan, paired with black flip-flops and a black oversized clutch bag.

Perhaps HBO's The White Lotus, the cult television show which has enthralled us since its premiere in 2011, also has something to answer for. Focusing on the lives of the rich and famous in a fictional holiday resort, the series has eagle-eyed fans craving and imitating the looks worn by the characters. The latest season, which is set in humid Thailand, gave us many memorable style moments, with the cast going full OTT vacation-mode in many a glamorous kaftan, designer poolside cover-ups, luxe tunic dresses, and maximalist robes aplenty.

Parker Posey's character Victoria Ratliff wearing a bright purple and green patterned kaftan in HBO's The White Lotus. HBO.

Having seen the kaftan worn in a multitude of ways lately, as the mercury heats up here in UK, Europe and further afield, I wanted to explore the trend, tap into its origins, observe how the fashion-set are wearing it today, and curate the ultimate shopping list, so you, reader, can shop the style too, just in time for your next tropical getaway.

The Best Kaftan Brands of 2025

What Is A Kaftan?

A kaftan is a floor-length and loose-flowing garment or robe that typically hits the floor or mid-calf, with long sleeves and a tunic collar silhouette. Often made of pure silk, cashmere or cotton, the kaftan as we know it now is adorned with eye-catching colours, patterns or embellishments, making it the natural choice for maximalists during the hot summer months. White, black or single-colour kaftans are also available on the market.

Kaftans and kimonos can often be mixed up. However, the kimono is a traditional Japanese garment, which takes the form of a full-length robe that is cut in a T-shaped pattern, typically made from silk, worn and fastened by an obi belt or sash, and decorated with intricate designs, or sometimes hand-painted motifs.

Lucy Williams wears a sheer printed kaftan, with beaded and cord jewellery.

The History of the Kaftan

Of course, like most garments in the history of fashion, the kaftan has been reinvented, updated and modified over the years to keep up with changing tastes, climates, styles and needs of the modern wearer. It is an item of clothing that is steeped in rich history and cultural significance, and has been worn by ordinary people, dignitaries and royalty too.

According to UNESCO, “the garment has been adopted and worn by a vast number of cultures across the regions encompassed by the Silk Roads for thousands of years and has occupied a diversity of positions of social significance and taken on many regional variations. Worn by both men and women, the caftan is thought to have originally been specific to Central Asia, and potentially of Mesopotamian origin, before quickly spreading across Eurasia and widely adopted in a variety of locales by the 1st millennium CE.”

The kaftan experienced a renaissance period during the '60s and '70s, as it was adopted fondly by hedonistic hippies and bohemians of the time. This had a trickle-up effect on fashion design houses of that era, such as Pucci, Yves Saint Laurent and Pierre Cardin, who then went on to produce luxury kaftans favoured by Hollywood starlets, including Grace Kelly, Elizabeth Taylor and Joan Collins.

Princess Grace of Monaco wears a Pucci kaftan in Monte Carlo. Getty Images.

Designer Yves Saint Laurent wears a blue kaftan whilst at home in Marrakesh. Getty Images.

Actress Elizabeth Taylor wears a white kaftan on set in Sardinia. Getty Images.

How to Wear a Kaftan in 2025

Now you may be wondering how to wear a kaftan in 2025, and so I'm here to tell you that it is likely to be the easiest thing you will ever drape over your body. Most styles are sizeless, or in a one-size-fits-all standard, due to the flowy, exaggerated and boxy nature of the garment, making it great for all body types. Some styles are open, like jackets, and can be cinched at the waist with a tie, while most are designed like over-the-head dresses, with an oversized cut and free-flowing shape, which is great for when you want a breathable and loose-fitting vibe.

"They offer exactly what people are craving: ease, elegance, and a sense of escape. In a world that feels faster than ever, kaftans represent a slower rhythm — effortless pieces that still feel elevated," explains Carla Sersale, co-founder Emporio Sirenuse.Founded in 1993, the Emporio Sirenuse resortwear and lifestyle brand translates the rich artistic history of the Sersale family’s iconic Le Sirenuse Hotelin Positano into a world of wearable style. She notes that " are the ultimate transitional piece — from pool to lunch to aperitivo, without needing to change. You feel dressed but never overdressed. They travel well and capture that sense of freedom we associate with summer." How does she wear her kaftans, I asked. "Personally, I wear them from morning to evening in Positano — barefoot at breakfast, belted at lunch, layered with a shawl for dinner. They’re at the heart of the collection because they reflect how we actually live: light, easy, and always a little bit romantic." Dreamy!

Melissa Odabash, founder of her eponymous swimwear label, notes that "we’re living in a time where versatility is everything, women want pieces that transition seamlessly from day to night. The kaftan ticks all those boxes. I’ve always loved the effortless elegance of a kaftan, especially in the evening. There’s something timelessly chic about resort wear that feels both luxurious and easy." She imparts that "a kaftan is the ultimate vacation hero piece. It elevates any beach look instantly; you can go straight from the sand to a beachside lunch, hop on a boat party, or even stroll into an upscale restaurant without needing to change. It’s stylish, practical, and always makes you feel beautifully put together."

"Like most things in fashion, old favorites always pop back up when the timing’s right, and presently, kaftans are having their moment and we are all about it," Anda-Lavinia Stancu, stylist at Net-a-Porter, remarks. She notes that she sees kaftans as a staple of the summer wardrobe. “They are definitely a timeless piece that belongs in every holiday suitcase. A sophisticated piece, but perhaps in 2025, we’re seeing people embrace them with even more confidence, and styling them in bolder, more expressive ways.”

With all of these insider tips to hand, I've identified three modern kaftan icons, taking note of how they have styled the garment today with various occasions in mind and ideas on how you can replicate their looks. Scroll on for my sartorial findings.

1. Lounging By The Pool

Style Notes: Kaftans are a great poolside cover-up option, and can be draped over bikinis or swimsuits for when you want some modesty or shade between dips, or a quick trip to the bar for refreshments. Jennifer Lawrence pairs her Dior black and white kaftan with 90s-style rimless sunglasses and a semi-precious stone and cord pendant necklace. The simple leather tie at the waist gives a little bit of structure to the garment, without detracting from the voluminous shape. To get her look for your next resort escape, add simple black swimwear and rubber flip-flops for a cool and minimalist take on the trend.

SHOP THE LOOK:

Toteme

Monogram Cotton Wrap Dress

This TOTEME kaftan-style dress is perfect for pool-lounging in style.

Hunza G

Gina Triangle Bikini

Hunza G bikini's are size inclusive and impossibly chic. A staple for your holiday wardrobe.

ANCIENT GREEK SANDALS

Saionara Jelly Pvc Flip Flops

ANCIENT GREEK SANDALS have the fashion set in a tail-spin. These all black jelly leather flip-flops will finish your minimalist poolside look perfectly.

Le Specs

Love Train | Silver Smoke Mono

Le Specs have a cult following, which includes Bella, Hailey and Gigi. Add your name to the ever-growing list with these 90s-esque silver frames.

2. Long Lunch With Friends

Style Notes: Dakota Johnson proves once again why she is a perennial fashion icon, as she opts for a pretty printed BODE kaftan to a film premiere. She teams it with a classic black patent Gucci Jackie shoulder bag and burgundy woven leather mules, letting the fun colours of the kaftan itself take centre stage. This look would be just the ticket for summertime brunches, lunches and cocktails with friends, as it is easy, breezy and casual, but has oodles of boho-chic style.

SHOP THE LOOK:

Gingerlily

x Sheila Bridges Mulberry Silk Harlem Toile Kaftan

I love how languid and silky this Gingerlily kaftan is. The print is a little bit cheeky too.

Khaite

Colt 75 Leather Wedge Mules

These Khaite bordeaux-toned mules are a modern marvel.

GUCCI

Jackie small patent-leather shoulder bag

LAURA VANN

Crystal-Embellished Rhodium-Plated Necklace

LAURA VANN's modern jewellery pieces are timeless and affordable.

3. Glamorous Evening Event

Style Notes: Don't be fooled, the kaftan can also be worn for dinner and evening events also. Take cues from Parker Posey, who attended HBO's The White Lotus premiere wearing a maximalist floral kaftan and glittering jewellery. "This is when the kaftan really shines," adds Melissa Odabash. "Choose a flowing silhouette in a vibrant print, something that moves beautifully. Add statement hoop earrings, layered gold chains, a metallic clutch, and sandals to match. It’s glamour with zero effort." If print is not your thing, pick a singular bold colour to serve opulent main character energy.

SHOP THE LOOK:

Taller Marmo

Penelope Feather-Trimmed Silk Kaftan

Taller Marmo brand founders Riccardo Audisio and Yago Goicoechea note that their “designs are defined by the fluid silhouette we create, made for all women of all body types.” For after-dark looks, they suggest ”elevating your kaftan with heels, statement accessories, and a sleek clutch for a chic, laid-back evening outfit.”

Amina Muaddi

Leather Jeanne Heeled Mules 60

Amina Muaddi shoes remain a style-conscious person's staple. So cool, but minimal too. Quite 90s, no?

I love the tassel details to this classic clutch, giving it an heirloom look and feel.

ALIGHIERI

The Gilded Crustacean recycled gold-plated hoop earrings

ALIGHIERI's jewellery line is inspired by classical art and literature, and is crafted in 100% recycled silver and gold.

What Fabrics Are Best For Kaftans?

According to Melissa Odabash, her pool and beach kaftans utilise "a wide range of premium, breathable fabrics - everything from silk and cotton to cotton anglaise and eco-conscious viscose. Every material is selected for comfort, elegance, and longevity. I always say: it has to feel good against your skin, and it has to last season after season."

Carla Sersale, co-founder Emporio Sirenuse opts for "airy cotton voile, handwoven ikat, soft linen and silk — all natural, breathable fabrics that move with you. They hold color beautifully, age gracefully, and bring a tactile quality that synthetic fabrics never can", making them great investments for daytime and casual wear.

Taller Marmo's eveningwear kaftans are made from specially selected materials that add both character and quality to each garment, according to brand founders Riccardo Audisio and Yago Goicoechea."Fringes and feathers are meticulously handcrafted in Piedmont, Italy, adding texture and movement; sequins, sewn on tulle or georgette, bring fluid shine with exclusive designs; jacquards from historic mills in Como add depth through artisanal weaving; and crepe cady, a certified viscose blend, offers a smooth, stretch finish for comfort and elegance." Chic and luxe.

Kerry Pieri wears a black cotton-poplin kaftan on vacation, with a Loewe basket bag and aviator sunglasses.

The Best Kaftans to Buy Now

Here is my curated edit of the best kaftans you can shop now, all the way from high street heroes to ultra luxury labels. Happy shopping, and bon voyage!

1. Under £150

ZARA

Limited Edition Striped Belted Dress

The nautical stripe pattern is so summer-coded. The rich brown and blue tones are perfect for the beach and old town exploring.

H&M

Embroidery-Detail Dress

A classic white tunic-style kaftan, ideal long days under the scorching summer sun, in the Balearics or beyond. H&M have a great, wide selection of affordable kaftans.

Monsoon

Pam Palm Print Beach Cover-Up Dress

Pretty and peachy, this Monsoon cover-up dress is bold but beautiful. Throw over your swimsuit for trips to the supermarché.

Massimo Dutti

Flowing Satin Dress

The punchy lime green tone to this dress is a nice burst of colour for summer styling. Keep accessories pared-back and black for chic Olsen energy.

This draped kaftan from COS taps into the rising trend of guava-pink, which I am seeing transcend the beauty world into fashion this summer.

M&S Collection

Pure Cotton V-Neck Kaftan Beach Dress

M&S Collection never fails, and this crisp, white, pure-cotton kaftan is a fantastic price point.

TOAST

Canopy Stripe Organic Cotton Kaftan

It has pockets! This washed-out lime-toned tunic kaftan from Toast is ticking so many boxes for me.

Free People

Vacation Mode Kaftan

This Free People number is great for poolside to beach walks. The stripe detailing is super stylish. Pair with espadrilles and a raffia sunhat for island-hopping ease.

Powder pink remains the shade of the summer. This ARKET beauty is at the top of my wishlist. I'm pairing it with burgundy accessories for a chic departure from black tones.

River Island

Multi Colour Swirl Chiffon Mini Beach Kaftan

If you fancy a mini option, this psychedelic kaftan is all yours. Play up to the pastel and pop tones in your shoes and accessories also.

2. Under £500

Melissa Odabash

Tallulah Embroidered Cotton Kaftan

"Kaftans are such a key part of my life—and my brand—because they’re the definition of effortless elegance," shares swimwear guru Melissa Odabash."I love a lightweight kaftan in a bold summer color. Add leather sandals, a monogrammed beach bag, and always SPF!"

Emporio Sirenuse

Giada printed cotton kaftan

Carla Sersale, the founder of Emporio Sirenuse, expresses that "cultural richness, quiet glamour, and a love for the handmade" are at the core of the brand. "Everything we do is rooted in craftsmanship and a sense of place — inspired by the Amalfi Coast, but interpreted through a modern lens."

FARM RIO

Green Pineapple Embroidered Euroflax™ Premium Linen Tunic Maxi Dress

This FARM RIO dress has all-over decadent embroidery and a pineapple motif. Cute! A fun one for lunches and cocktails on holiday. Team with chunky leather sandals and gold jewellery.

MAKSU

Blue & Burgundy Gathered Detail Tunic

MAKSU are known for their bold prints, which are perfect for show-stopping looks for occasions or holidays. This tunic dress has a tie-dyed pattern in rich brown and blue hues. Wear with luxe flip-flops and D-framed shade on vacay.

Melissa Odabash

Josephine Ruffled Cotton-Blend Kaftan

"A crisp white kaftan is my go-to", notes founder Melissa Odabash. "It’s fresh, timeless, and keeps you cool. Pair it with oversized sunglasses, a straw beach tote, and minimalist slides for that clean, elevated poolside look."

I love Reformation's Becca dress for it's vintage look and feel. This elegant mustard hue is perfect for pairing with gold shoes and jewellery for head-turning evening looks.

Alémais

Rochester Printed Cotton Shirt Dress

Aussie fave Alémais use playful prints, colour and patterns for their resort-wear collections. This shirt dress is nothing short of a sensation. Pair with mesh ballet flats and a clutch for chilled hotel evenings.

Eres

Voilier Cotton Kaftan

French label ERES has been producing elegant swimwear for more than forty years. This cotton kaftan is cinches at the waist, if you choose.

LEEM

Smock-Neck Lace-Embroidered Woven Kaftan

Leem is a brand that has been dedicated to creating modest wear for contemporary women since its conception four years ago. This powder blue kaftan is pretty, on-trend and full-coverage.

STAUD

Enzo Stretch-Cotton Poplin Maxi Shirt Dress

STAUD's 'Enzo' maxi kaftan-style shirt dress is designed in a particularly loose shape enhanced by dramatic side splits. Play up to the rich mocha mousse hue with a basket bag and deep-brown leather sandals. For long summer days, Anda-Lavinia Stancu, stylist at Net-a-Porter, notes, “I am planning on wearing mine quite a bit. It’s the perfect way to feel chic without living in just a bikini. Light, breezy, and effortlessly stylish. You cannot wish for more on a hot summer day!”

3. Over £500

EMPORIO SIRENUSE

Striped Linen Kaftan

For the pool, Emporio Sirenuse's Carla Sersale suggests keeping it simple. "Just bare feet, a woven tote, and a hint of gold jewellery." For dinner, "style with bold earrings, a sleek clutch and an espadrille wedge," she quips.

The desire for Pucci in the summertime will never wane. This kaftan dress features a classic print from the brand, which is perfect for maximalist dressers. Pair with black leather mules and a statement bag for The White Lotus-esque vibes.

ISABEL MARANT

Melinda Belted Embellished Printed Silk-Voile Maxi Dress

ISABEL MARANT and boho-chic go hand in hand. This printed silk-voile maxi dress has got Sienna Miller's name written all over it. Pair with studded sandals and a fringed suede bag to get the full look.

TALLER MARMO

1974 Belted Fringed Crepe Kaftan

"Kaftans are essential in a vacation wardrobe because they embody ease, comfort, and effortless style. They evoke the spirit of holidays—whether you're at a beach party or exploring a city—and instantly make you feel relaxed and confident. More than just clothing, they reflect a mindset of self-care and enjoyment" notes, Taller Marmo brand founders Riccardo Audisio and Yago Goicoechea.

LISA MARIE FERNANDEZ

Shantung Maxi Dress

Sometimes only a white linen-blend kaftan will do. This LISA MARIE FERNANDEZ style is beyond. Match it with minimal sandals and a raffia bag for luxe appeal. " A kaftan is the perfect layering piece", muses Anda-Lavinia Stancu, stylist at Net-a-Porter.

La DoubleJ

Magnifico Dress

The Magnifico Dress from La DoubleJ comes in a variety of patterns, and are made from 100% silk twill. They can be worn backwards too, so you have the option of the v-neck or high neckline, plus a scarf detail. So sophisticated!

Missoni

Zigzag Lamé Kaftan

Missoni's heritage zig-zag pattern is nothing short of iconic. This lamé kaftan is instantly recognisable. Shimmy it over your bathing suit, grab your basket bag, and you are ready to go!

ZIMMERMANN

Ascension Hooded Printed Cotton-Voile Midi Dress

ZIMMERMANN is a brand known for it's pretty and playful Aussie aesthetic. This midi dress has all the hallmarks of a boho classic.

JOHANNA ORTIZ

Landscapes Embellished Printed Silk Crepe De Chine Maxi Dress

This looks just like something I saw in the latest season of The White Lotus. Obsessed! Team with black leather sandals and a bucket bag, plus some chic jewellery for a luxe resort look.

MARRAKSHI LIFE

Touareg Striped Cotton-Blend Maxi Dress

I can't stop thinking about the rainbow stripes on this beautiful MARRAKSHI LIFE maxi dress. Keep accessories and shoes simple to let the kaftan take centre stage.

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