Fashion
I've Been Studying the Chicest European Women—5 Colour Trends They're Already Backing for 2026
It’s safe to say I am well and truly over winter now. I’m ready to stow away my chunky boots and big coats and swap them for lighter…
Tag
Trends
Fashion
Nobody Is Cooler Than ‘90s Kate Moss—3 Jeans Trends That Still Hold Up Today
Kate Moss has been a style icon of mine for as long as I can remember. And while her 2026 looks remain impossibly chic, it’s her ’90s…
Fashion
It’s Already Spring at Zara—5 Shoe Trends That Make Every Outfit Look More Polished in 2026
When it comes to finding the freshest trends on the high street, Zara is well known among the most stylish dressers as the first port of…
Fashion
You May Disagree, But We Think These 5 Colours Trends Are
We’re almost at the end of January, and I have to admit that I still haven’t even started on my New Year’s resolution of adding more…
Fashion
Hitting The Slopes Soon? Here Are The 7 Chicest Ski Trends You Need To Know For 2026
There are two types of people in the world. Those who are sun seekers, wanting endless beaches, warmth on their skin, lazy but luxurious…
Fashion
5 Celebrity-Loved '90s Denim Trends Any Stylish Person Would Still Wear Today
There have been countless times over the years that my older sister (there are six years between us) has said, "I used to wear that in the…
Fashion
From New York to London, Paris and Copenhagen: People With Good Taste Are Wearing These Trends Now
As a Londoner, I certainly feel a bias towards the city I call home, and I believe those who live here have an impeccable sense of style.…
Fashion
These Are The Trainer Trends Chic French Women Are Wearing In 2026
If I asked you to picture the shoe collection of the quintessential French woman, trainers may not instantly spring to mind. Ballet flats?…
Fashion
I Asked, And 4 Perfumers Answered—3 Fragrance Trends Positioned to Define 2026
Another year has come and gone, and us Who What Wear editors are already gearing up for another 12 months of beauty trends to peak our…
Fashion
Bag Charm Trends Are Far From Over, Here Are the Two That’ll Be Everywhere in 2026
We have certainly reached peak Labubu. Months after the little monster went viral for being the bag charm of 2025, the fashion set seemed…
Beauty
‘Cellness’, Bold Makeup and ’80s Hair: The 2026 Beauty Trends Brands Need to Know
Retailer Space NK anticipates strong double-digit growth in the color cosmetics category, building on 2025. There has been triple-digit…
Fashion
5 Buzzy Color Trends Everyone Will Wear With Jeans in 2026
I find that one of the easiest ways to lean into the current fashion mood is by dipping my toe into some of the season's buzziest color…
Fashion
Jeans Trends 2026: Styles That Look Dated and What to Wear Instead
Denim trends have a funny way of overstaying their welcome. One minute, a silhouette feels fashion-forward and cool, but a few months…
Fashion
The Pros Have Spoken: 8 Hair Color Trends That Will Define 2026
With 2026 in full swing, odds are you're looking to make a few changes in the new year. For some, it looks like starting fresh with a new…
Beauty
On the Podcast: Fall Menswear Shows and Trends to Watch
We’re right in the middle of the fall/winter 2026 menswear shows in Milan and Paris, so it’s only right that GQ’s global fashion…
Fashion
From Hair Pins to Bouche Mordue—The Year-Defining Beauty Trends French Women Are Setting
If there is one country that provides endless style inspiration for beauty trends, France will undoubtedly top the list for many of us.…
Fashion
7 European Fashion Trends to Copy in Spring 2026
It’s still very much the middle of winter here in the UK, but I’m already dreaming of the sunnier spring days to come. And this, of…
Fashion
Jennifer Aniston 90s jeans trends
Above all else, I’m a jeans person. While I love sharp tailoring and playful skirts on others, my own daily uniform will always prioritise…
Fashion
3 Jeans Trends Celebrities Are Wearing on Repeat in 2026
As a fashion editor who practically lives in jeans, being dialled into the jeans trends ebbing and flowing throughout the zeitgeist is…
Fashion
Buh-Bye Office Siren—The 6 Fashion Trends That’ll Elevate Your 2026 Work Wardrobe
It’s always encouraged to dress for the job you want, not for the one you have. However, throughout history, there have been plenty of…
Fashion
Experts Already Know These Nail Art Trends Will Dominate 2026
I've put myself on a strict spending ban this January. Not only is this in a bid to save money, but it's also because I like to wait and…
Fashion
5 Trends Cool European Women Are Wearing on Their Winter Vacations
After the hectic chaos of the holidays dies down and we settle into the new year, January kicks off winter-vacation season, and European…
Fashion
It's Freezing Outside, But I'm Already Daydreaming About These 7 Spring 2026 Trends
To be honest, I've never been someone who blindly follows trends. I'm much more interested in pieces that stand the test of time and…
Fashion
The 11 Biggest Wellness Trends of 2026, According to Experts
The wellness industry is full of well-meaning, yet often conflicting (even inaccurate) advice. I've been reporting on it for years, so…