Style
The Calculated Uplift of “I Swear”
John Davidson’s story has been told in several TV documentaries over the past few decades, starting with a 1988 episode of the BBC series…
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Swear
Fashion
The Simple (and Affordable) Outfit Formula I Swear By in 2026
You'd expect, as a fashion editor, I'm never without outfit ideas, but the phrase "I have nothing to wear" is inevitable. In moments like…
Fashion
Chic French Women Get Their Cardigans From Mango, Reformation and Sézane—9 Styles They Swear By
If there’s one item that feels intrinsically French, it’s the cardigan. Worn with cigarette jeans, layered neatly over a white shirt and…
Fashion
Fashion People Swear By Vince—These 25 Chic Pieces From the Spring 2026 Collection Need Your Immediate Attention
There's a reason that fashion people have sworn by Vince for almost 25 years now. The brand is well-known for elevated basics that are…
Fashion
Editors and MUAs Swear These 9 Hydrating Concealers Fully Banish Creases, Cracks, and Flakes
Dry skin and concealer don't always mix—take it from someone who has combination skin that gets dry more often than not. However, that’s…
Business
As a travel planner, I rarely recommend Paris or Rome. Instead, I swear by these 5 European gems.
I'm a travel planner, and there are five European destinations I think everyone should visit. Italy's Cinque Terre is one of my favorite…
Fashion
Fellow Editors Swear By These Glow-Boosting Makeup Products—These Are the Ones I'd Actually Buy
If there's one makeup brand that's been on everyone's lips over the past year of so, it's Patrick Ta. One of the biggest celebrity makeup…
Fashion
6 Effortless Outfit Formulas I Swear By When I'm in a Major Style Rut
Have you ever stood in front of your wardrobe in the morning and failed to find a single thing you want to wear? As a mum of two little…
Fashion
From Multi-Tonal Highlights to Heatless Styles—6 Low-Effort, High-Impact Haircare Tips I Swear By
As beauty editors, we have a wealth of industry knowledge, and we'll be sharing it all in Beauty School, a series that provides…
Fashion
To Look Polished Without Even Trying, Cool Minimalists Swear By This No-Makeup Game Changer
Let’s face it: The days that spare enough time for full glam are few and far between. As beauty editors, we ravish the glittery,…
Fashion
I Just Tried the Jeans Kendall, Hailey and Bella All Swear By—These Were My Honest Thoughts
In fashion, reputation is everything. So, when a brand is preceded by an array of celebrity endorsements from the industry’s most prolific…
Fashion
4 Effortless Winter 2026 Outfit Formulas I Swear By
Kaye Bassey is a Who What Wear editor in residence known for her near-decade-long career as a fashion and beauty content creator,…
Fashion
It’s About to Be Freezing on the East Coast—Long Puffer Coats Fashion People Swear By Right Now
Trust me, I’m always one of the last ones standing when it comes to wearing my wool coat for as long as possible each winter. Though, at a…
Fashion
I'm a Homebody—31 Items I Swear By for An Elevated and Cozy Winter
As many of us do, I become a homebody in the winter. It’s only natural, especially living in New York without a car, where leaving the…
Fashion
5 Packing Mistakes That Can Ruin a Trip and 5 Rules That I Swear By
Monica Mendal is a Who What Wear editor in residence, a former fashion editor, a travel writer, and the author of So There's This Place…—a…
Fashion
I’m 30+ and Swear by These Medical-Grade Skincare Picks for Smoother, Tighter, and Brighter Skin
Listen, turning 30 didn't magically change my skin for the worse overnight, but it definitely made me pay closer attention to what…
Fashion
Hailey Bieber Turned 29 in Vintage Heels and the $74 Jeans Fashion People Swear Are Better Than Designer
A big HBD is owed to model and Rhode founder Hailey Bieber, who turned 29 on Saturday (our Sagittarius queen). To mark the occasion,…
Fashion
Not Sequins, Not Floral—The Elegant Party Dress Margot Robbie and Rosie HW Swear By
In my experience, the party-peppered months of November and December can be some of the trickiest to shop for—especially if you consider…
Fashion
An Honest Bellami Hair Extensions Review: Why Celebs Swear By It
The day I discovered hair extensions was a very special day. I spent most of my childhood idolizing celebrities and wondering how their…
Fashion
French Women Swear by This Perfume Brand for Expensive-Smelling Scents
Has anyone else noticed that most of the best perfume brands on the market are French? The Parisians certainly know what they are doing…
Fashion
I'm a Celebrity Makeup Artist, and I Swear By These 7 Tools for Creating Camera-Ready Skin
The most important thing for me to consider when it comes to tools for skin and makeup prep is time. So many tools are designed for…
Fashion
The One Ingredient Experts and Editors Swear By for a Glowing Complexion
You've likely heard of ceramides in skincare, but what do they actually do? In simplistic terms, I like to think of ceramides as the…
Fashion
This Is the Chic Bag Trend Fashion People Swear By for Fall
I used to very much be a bag person but over the past five years or so, I have been underwhelmed and uninspired in the bag department.…
News
Mike Johnson Snidely Tells Democrat He Won’t Swear in to Get to Work
House Speaker Mike Johnson doesn’t understand why Representative-elect Adelita Grijalva isn’t working—even though he’s the one holding her…