Fashion
The Chicest Dressers Rely On This Under-the-Radar Brand Every Summer
You might not have guessed it from the sudden drop in temperature and rainy days we’re experiencing here in the UK, but we're less than 3…
Tag
Summer
Fashion
We Have a Winner: Hailey Wore *the* Anti-Trend Jean Outfit of Summer 2026
Before you scoff at the idea of wearing jeans in the summer, when there are so many other less-hot things you can wear, stay with me,…
Fashion
Not Beige, Not Tan—The Sickly Summer Shade Every Minimalist Dresser Is Backing For Summer
Jennifer Lawrence has always had a pretty fearless sense of style. Now more so than ever, she seems game to experiment with more eclectic…
Fashion
5 Ways French It Girls Are Wearing Shorts In Summer 2026
If you live in the UK, then you’ll be fully aware of the above 30°C temperatures we’ve been experiencing recently. And between balmy bank…
Culture
The Best Summer Sandals of 2026: Designer, Mid-Range & Amazon Picks I Actually Wear
What Makes a Great Summer Sandal Before we slide and strap-in to the list, I wanted to answer the question of what is a great summer…
Fashion
I Built an Elegant Summer Wardrobe Entirely From H&M—9 Pieces Already Moving Fast
June has finally arrived, and already the bright summer mood is upon us. If you're anything like me, your calendar has slowly filled up…
Fashion
These $55 J.Crew Shorts Look Identical to the Anti-Denim Pairs Every Chic Dresser Wears in the Summer
Denim shorts once dominated the fashion zeitgeist, but over the past few years, the style set has pivoted toward more chic and relaxed…
Fashion
These 26 Elegant Summer Bags Will Make Every Outfit Better
Everyone has a favorite season to dress for. Some love winter because they can throw anything on and hide under a long wool coat. Others…
Beauty
Rah Rah for Raffia: How to Wear This Summer Staple the Street Style Way
We have Jane Birkin to thank for making raffia synonymous with summer. Before she was associated with the leather Hermès bag that bears…
Fashion
Not White or Khaki—If You Buy One New Pair of Summer Pants, This Is the Color to Pick
Perplexing though it may be, pants are incredibly popular this summer, despite the heat (luckily, there are plenty of lightweight pairs to…
Fashion
Summer Starts in 24 Days—24 Beauty Items in the
Shop in Shop is a monthly column dedicated to rounding up the latest arrivals, seasonal trends, and styles from our favorite brands and…
Fashion
16 J.Crew Arrivals That Are Bound to Sell Out Before Summer Even Starts
With Memorial Day in the rearview mirror, I'm full steam ahead on summer shopping. The weather should finally give us a chance to test out…
Fashion
5 Summer Trends I'm Skipping and the Anti-Trends I'm Wearing Instead
Over the years, I've trained myself to resist the allure of micro-trends. Instead, my focus has shifted entirely to investing in classic,…
Fashion
This Summer Shoe Trend Is Cooler Than Black Flats
Now that we've passed Memorial Day, it’s unofficially summer. Layers are being shed, and more colors are being added to outfits. It’s the…
Fashion
It-Girl Stylist Dani Michelle on What to Wear This Summer
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Fashion
Not Stovepipes—6 Pretty Summer Trouser Trends Every Fashion Person Is Wearing Instead
Look at the wardrobes of the most stylish women—Jane Birkin! Alexa Chung! Kendall Jenner!— and you’ll find a pair of jeans lurking about.…
Fashion
I'm a French Fashion Editor—These Are My Favorite Sandals of the Summer
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
The Summer Wardrobe Shift Fashion People Always Return To
Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor…
Fashion
13 Zara Blouses That Will Make Every Summer Outfit Instantly Chicer
We’re in the middle of spring, and summer is fast approaching, which can only mean one thing; blouse season is officially here! And…
Fashion
Hold the Tees—It Girls in L.A. Are Wearing This Low-Key Summer Trend With Shorts Instead
Given that it’s almost June, the last thing you likely want to be thinking about is sweaters. But that’s exactly what in-the-know fashion…
Beauty
Beyond Saint-Tropez—Here’s Why You Should Explore This Corner of the French Riviera This Summer
With the classic French Riviera heartland growing increasingly more crowded and overpriced, it's worth looking further west to the Var…
Fashion
In L.A. and Paris, the Chicest Dressers Keep Coming Back to This Blouse, Jeans and Flat Shoe Summer Look
I’ve been street style spotting, in search of chic summer outfits I can turn to for the rest of the season, and it didn’t take long before…
Fashion
The 5 Jeans and Top Combos Everyone Will Be Wearing This Summer
Jeans might not be the first thing that comes to mind when building a summer wardrobe, but they’re one of the season’s most underrated…
Fashion
From the LES to Silver Lake, Gen Z It Girls Are Wearing These 7 Summer Micro-Trends
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…