Culture
7 ways to write online without sounding like a personal brand cliché
If you’ve spent any time on LinkedIn, X, or creator-focused newsletters lately, you’ve probably noticed that much of the online business…
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Social media
Style
Kareem Rahma and the Tyranny of Web Video Shows
Everything on the internet now is a “show.” No longer can we consider selfies, pithy text posts, or even monologues on front-facing…
Style
A.I. Is Making Influencing Even Faker
The virtual influencer is not, strictly speaking, new. In 2016, a C.G.I. avatar named Lil Miquela appeared on Instagram, presenting as an…
Style
The Scandal of the Sharenting Economy
“Like, Follow, Subscribe” is decently reported, if clunkily written; it lacks the legal and philosophical acumen of Leah A. Plunkett’s…
Style
The Captivating Derangement of the Looksmaxxing Movement
The “very objective” and “very well researched” taxonomy in question is the P.S.L. scale, named for three of the most infamous forums from…
Business
Emily Damari proposes to girlfriend Danielle Amit at event marking a year since release from Hamas
Damari was released from Hamas captivity in January 2025 alongside former hostages Romi Gonen and Doron Steinbrecher. Former hostage Emily…
Business
Turkish Muslim student faces arrest, death threats after calling herself Zionist
Aspiring-journalist Avci moved to Israel from Turkey five years ago. Last week, Instagram influencer Tal The Traveler posted a video in…
Beauty
How Influencer Marketing Is Changing in 2026
In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post…
Style
ICE’s New-Age Propaganda
For this week’s Infinite Scroll column, Brady Brickner-Wood is filling in for Kyle Chayka. Late last year, the White House’s social-media…
Business
Like Tiananmen's 'Tank Man,' Iran's bazaari defiance signals potential regime collapse
As protests sweep Iran, a powerful image likened to Tiananmen's ‘Tank Man’ surfaces, echoing the bazaari class’s historic defiance amid…
World
The Weirdly Refreshing Honesty of the Oscars of TikTok
For the longest time, I kept myself from joining TikTok. Social media, I figured, was already kind of a problem for me. I was heavily…
Business
Germany's digital minister mulls social media ban for children
German Minister for Digital Affairs Karsten Wildberger has expressed openness to a social media ban for children like the one in…
Style
The Extremely Online Bona Fides of “I Love L.A.”
In Sunday’s season finale of “I Love L.A.,” Los Angeles is blamed for getting between the show’s protagonist, Maia (Rachel Sennott), and…
Business
Richmond mayor apologizes after flurry of shared antisemitic posts spark calls for resignation
There's a call for the resignation of Richmond Mayor Eduardo Martinez Thursday in the wake of a flurry of antisemitic social media posts.…
Business
Uganda prison officer sacked for 'politicking' on TikTok
A Uganda prison officer has been sacked for criticising the government on TikTok, in a rare move authorities said amounted to "gross…
Style
The Role of Doctors Is Changing Forever
Historically, medicine’s power rested on a specific kind of cultural authority—the ability to determine not only what diseases exist, who…
Business
German students urge education over ban for teens on social media
German students have said Australia's social media ban for young people under 16 is the wrong approach, and that education rather than…
Business
Australia introduces social media ban for young people
Australia has become the first country in the world to introduce a social media ban for children and young people under the age of 16.…
Business
AI image of Filipinos calling for boycott on Chinese products misleads online
Domestic perception of China in the Philippines has worsened due to heightened tensions over the South China Sea dispute, but a widely…
World
Now Watch Me Read
Performing personhood has perhaps never been as panoptical, and top of mind, as it is today. Social-media platforms prioritize the…
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Beauty
The Vogue Business TikTok Trend Tracker
Rami Aly-Zein, @RamiZeinn, US 16.4 million followers Rami is a lifestyle and fashion creator who grew up homeless before becoming a rising…
Business
OnlyFans’ Policewoman Faces Suspension for Uniform Videos
The Argentine Federal Police has suspended OnlyFans creator and policewoman Nicole Gabriela V. for posting unsavory content in her police…
Business
What Tourists Visiting Italy's Dolomite Mountains Should Know Before Hiking To Take Photos
Farmers living in the northern Italian Alps have had it with social media influencers trespassing on their land to get the perfect selfie…
Business
German finance minister sees advantages of smartphones in schools
Germany's Finance Minister Lars Klingbeil has said he is opposed to banning mobile phones and social media in schools. "I'm not convinced…