Fashion
Calling It: This Forgotten Calvin Klein Perfume Is About to Make a Major Comeback
These days, there are so many different perfumes on the market, from floral scents to woody fragrances and citrusy aromas. However, if…
Tag
Perfume
Fashion
Confirmed: Jessie Buckley Wore Every Beauty Editor’s Favourite Perfume to the Oscars
Here at Who What Wear, we've been busy covering the very best Oscars red carpet looks from the 98th Academy Awards. From standout fashion…
Fashion
Wait, This Iconic French-Girl Perfume Was Actually Created for Carolyn Bessette-Kennedy
If you're anything like us on the Who What Wear UK team, you may also be devouring Love Story right now. Carolyn Bessette Kennedy was…
Fashion
Friends Are Already Asking Me for V-Day Perfume Recs—This Is My Ultimate Pick, and It’s on Sale for $57
An addictive, compliment-worthy scent is always the blueprint, but I want my date-night perfume to be downright mouthwatering. It seems my…
Fashion
Rich, Heady and Chic—This Is the Safest Blind-Buy Perfume I've Ever Known
Usually, if you'd ask me to buy one of the best perfumes without even smelling it, I'd tell you you're crazy. I mean, who would do that,…
Fashion
This Transformative Perfume Brand Delivers Mood-Shifting Fragrances That Smell Incredible
I’ll be the first to admit that I find it very hard not to stash perfume. Not only do the beautiful bottles and luxurious packaging appeal…
Beauty
The One Perfume I’ve Asked For Every Christmas For The Last 7 Years
Seven years ago, around this time of year, in a bar in Madrid with brick walls and velvet sofas, I discovered the perfume that would end…
Fashion
These Best-Selling Body Care Products Smell So Good, Wearing Perfume Is Optional
There's a very specific kind of flex I've become obsessed with lately: smelling incredible without actually wearing perfume. Don't get me…
Fashion
I've Been Waiting All Year for This New Perfume Launch—Here's Why
My name's Grace, and I'm obsessed with trying the best perfumes. If you didn't know, every month I round up the hottest new perfumes on…
Fashion
French Women Swear by This Perfume Brand for Expensive-Smelling Scents
Has anyone else noticed that most of the best perfume brands on the market are French? The Parisians certainly know what they are doing…
Fashion
I Tried the Perfume Brand Loved by Rosie HW and I Received 10 Compliments Within an Hour
At our Who What Wear Next in Beauty Awards 2025 ceremony just a couple of days ago, I had the tricky decision of choosing what perfume to…
Fashion
Model Paloma Elsesser on the Complex Perfume That Turns Heads and the Exfoliator That Makes Her Skin Feel Brand-New
Say hello to Unfiltered, a fresh beauty series where you'll get an exclusive glimpse into the dressed-down beauty routines of our favorite…
Beauty
What Do Vogue Editors Smell Like?
The point of finding a signature scent goes far beyond the compliments one might earn. It’s largely internal—about relishing in an…
Fashion
Scandi Women Know How to Smell Good—6 Perfume Brands You'll Find on Their Dressing Tables
Much like the French have their beauty hallmarks (for example, French perfume and pharmacy skincare), Scandinavian countries also have…
Fashion
I Just Want to Smell Like an Expensive French Woman—This Affordable Perfume Is the Secret
As someone who works in beauty, I've tried pretty much every French pharmacy brand on the market, and I've long been a fan of Caudalie…
Fashion
Trust Me—This Perfume Brand Is Why London's Chicest Women Smell So Expensive
While the best French perfumers are known for bottling Paris’ effortless, elegant vibes, and US fragrance brands are famed for capturing…
Fashion
15 Years Later, This "Hypnotic" Parisian Perfume Is Still My #1—Here's Why
As a beauty editor, I’ve tested hundreds—if not thousands—of perfumes, but I only keep a few on my dressing table. They’re the chosen…
Fashion
Isabella Briggs Wore This French Perfume While Filming The Summer I Turned Pretty (Denise Would Approve)
Say hello to Unfiltered, a fresh beauty series where you'll get an exclusive glimpse into the dressed-down beauty routines of our favorite…
Fashion
Looking for a Perfume That Makes a Statement? I've Found the "Ones"
There are perfumes that sit close to the skin, whispering gently as you move through the day, and then there are perfumes that well...…
Fashion
Phlur's New Cherry Stem Perfume Smells Like a Sultry Cocktail—Here's Why It's My #1 Fall Fragrance
Phlur is one of my all-time favorite fragrance brands. I love its minimalist aesthetic. I love its emphasis on storytelling through scent.…
Fashion
Diptyque Asked Us to Wear Its New Perfume Before Anyone Else—Prepare for a Frenzy
When Diptyque launches a new perfume, we listen. In fact, I think I speak on behalf of the whole Who What Wear UK beauty team when I say…
Fashion
This Under-the-Radar French Perfume Wins More Compliments Than Any Other
After over 12 years in the beauty industry—as a journalist, facialist, consultant and head of beauty buying at Liberty London—I’ve seen…
Fashion
My Fiancé and Friends Keep Saying I Smell So Good—This French Hair Perfume Is the Secret
Nothing makes me feel chicer than a generous spritz of hair perfume. Yes, it may seem a bit extra to the average beauty consumer, but take…
Fashion
From Perfume to Bedding—These Are the Random (But Great) Items I'm Loving Right Now
One of my guilty pleasures is watching "monthly favorites" videos on TikTok—the kind with a random assortment of fashion, beauty, and…