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Hope For Flowers

The arrival of new trends doesn’t erase those that are already in play. Tracy Reese was one of many designers who weren’t ready to see…

On a Zoom call from ice-cold Detroit, Tracy Reese reiterated how she chose the name for her business: It’s about “learning to be good…

Tracy Reese’s Hope For Flowers brand is five years into production, and when she presented the spring 2026 collection in New York at the…

“Everything is meant to have more than one life,” Tracy Reese said over Zoom. This has long been her approach to design, and it’s evident…