Fashion
If You Want Your Denim to Look French, Wear Them With This Chic Sandal
After a series of summers being claimed by a specific fruit (tomato girl summer), tinned fish (sardine girl summer) or a Nancy…
Tag
French
Fashion
The Only Jeans Style You'll Spot on French and Italian Women in the Summer
At Who What Wear, we always keep an eye on the European style set to see what they're wearing because they tend to be ahead when it comes…
Fashion
14 J.Crew and Zara Buys With Major French Riviera Energy
The state of my bank account doesn't support a Euro summer, so I'll have to settle for a South-of-France state of mind instead. If you're…
Fashion
Katie Holmes Wore Jeans With the One Shoe Trend That's More French Than Ballet Flats
There's nothing wrong with a simple pointed-toe heel. In fact, I adore the style, wearing it frequently enough to own a small but mighty…
Fashion
From the French Revolution to 4 a.m. At a Waffle House—This Chappell Roan-Loved Lipstick Fits Every Summer Beauty Vibe
Beachy, sun-kissed skin and soft watercolor finishes tend to dominate summer makeup trends, but this year, we're in for something…
Fashion
5 Ways French It Girls Are Wearing Shorts In Summer 2026
If you live in the UK, then you’ll be fully aware of the above 30°C temperatures we’ve been experiencing recently. And between balmy bank…
Fashion
Zara’s Chic New Linen Drop Is So French Girl-Coded—These 5 Trends Will Sell Out First
After several weeks of glorious warm weather, the idea of wearing anything other than breezy linen or gauzy cotton feels impossible to…
Fashion
I'm a French Fashion Editor—These Are My Favorite Sandals of the Summer
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Beauty
Beyond Saint-Tropez—Here’s Why You Should Explore This Corner of the French Riviera This Summer
With the classic French Riviera heartland growing increasingly more crowded and overpriced, it's worth looking further west to the Var…
Fashion
This Is The Only Place You’ll Ever See A French Woman Wear Jeans and Trainers
Though Isabelle Huppert’s public appearances are few and far between, you can count on the fact that every time the star steps out, she…
Fashion
The Most Iconic French Pharmacy Product Is *Finally* Available In the U.S.
French pharmacy products are in a class of their own. Iconic, effective, and often multifunctional, some of them have been trusted by…
Fashion
A French Editor's Ode to the Oversize Logo Sweatshirt
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
If a French Woman Shopped the Nordstrom Sale, Here Are 35 Items She'd Add to Cart
A few of my favorite things are French style, under-$100 Nordstrom finds, and a good sale. Combine the three, and you get the Nordstrom…
Fashion
The French Flat Shoe Trend That Will Make Leggings Look Far Chicer Than Trainers
The day after Gwyneth Paltrow made her triumphant return to the Academy Awards by wearing a bridal white naked dress from Giorgio Armani…
Fashion
How a French Woman Wears the Canadian Tuxedo, According to a Former Vogue France Editor
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
These Are the Five Rules of Good Taste Every French Woman Knows
There is a certain mythology attached to French women. You know... the undone hair, the perfectly cut blazer, or the ability to look…
Fashion
The Best Accessories to Go From Day to Night Without Changing, According to a French Editor
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
In Paris, Every French Girl's Transitional Wardrobe Includes These 8 Pieces
At Who What Wear, Parisian style is our blueprint. French women are always one step ahead, with an innate ability to transform even the…
Fashion
Chic French Women Get Their Cardigans From Mango, Reformation and Sézane—9 Styles They Swear By
If there’s one item that feels intrinsically French, it’s the cardigan. Worn with cigarette jeans, layered neatly over a white shirt and…
Fashion
My French Friend Swears By H&M's Expensive-Looking Basics—9 Staples She’s Currently Stocking Up On
I’d be lying if I said I don’t—rather impatiently—wait for H&M’s Studio collection to drop every single season. Why? Because it has an…
Fashion
I'm a French Writer and Editor—the Outfits to Repeat and Why Repetition Is Underrated
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
If French Tips Feel Dated, This Quietly Brewing Nail Trend Is the Perfect Alternative
There’s a time and place for a red manicure, and I’m always partial to a pale-pink nail, but the truth is that I opt for French tips at…
Fashion
I'm a French Writer and Editor—The 14 Pieces Already Making Me Look Forward to Winter 2026
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
PSA via French Girls: These Are the 5 Least-Dated Ways to Wear Miniskirts This Year
Skirt trends come and go, but the fact of the matter is that miniskirts are timeless, and no one knows it better than French women. Year…