I'm a Shopping Director—These Are the Chic New Fall Items I Can't Get Out of My Head
Hey there, it's Bobby, your personal shopper here—aka, the shopping director at Who What Wear. I spend a significant portion of my day…
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Hey there, it's Bobby, your personal shopper here—aka, the shopping director at Who What Wear. I spend a significant portion of my day…
I’ve started shifting our home toward a richer autumn mood, layering textured throws and pillows, refreshing bathrooms with new towels in…
These are not easy days for small independent labels, which are shouldering the weight of shrinking fashion appetites and dwindling…
My friends outsource all their shopping to me. So, it was no surprise when my bestie called me up, curious about a fall closet update. She…
As soon as fall hits, mauve-y, moody shades become my new neutrals—an unwavering rule for my closet, my makeup bag, and, of course, my…
As a Gen Zer who only has a few years under my belt in the workforce, spending big bucks is just not something I can do yet. Practicing…
There are plenty of chic fall jacket trends to dive into this season, but there's no doubt that funnel-neck silhouettes i.e. jackets with…
This season’s moodboard brims with energy: silks and satins that flow with movement, sequins that catch the light, and velvets with a…
Mary-Kate and Ashley Olsen's brand, The Row, showcased its S/S 26 collection in Paris yesterday during fashion week, and if you haven’t…
One thing fashion month will always do is give me tons of outfit ideas, especially the celebrity street style photos. I instantly add…
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Fall is officially here, which means I've been actively scouring top retail hotspots for an affordable new find to add to the mix. We all…
If you haven't checked out the latest J.Crew collection, you are missing out. It is a massive hit among Who What Wear editors and fashion…
Hey, everyone. I'm here with another Nordstrom shopping list. The retailer is consistently a go-to spot due to its continuous influx of…
In The Culture List column, Kristen Nichols weighs in on culture through the lens of fashion—including what to know in events, travel,…
While I love to splurge on a designer piece now and then, I'm on a much tighter budget this season, which means I'm mostly shopping for…
I wear a lot of J.Crew. I'm constantly stalking the site's newest arrivals, so when I heard its fall sale event went live, I didn't waste…
As a shopping editor, it’s my job to pay attention to what's trending among the most well-dressed and stylish fashion people. As I…
Shopping in Sephora gives me heart palpitations, so when it's time for me to restock an item, it has to be worth it. I have the pleasure…
Autumn weddings carry a certain magic, with golden light and crisp air creating a backdrop that feels both intimate and festive. Jewel…
One thing you should know about me is that I'm very self-aware. I'm always happy to admit when I'm wrong or open up about my shopping…
I don't know anyone in my current fashion circle that isn't obsessed with denim right now, myself included, especially for fall 2025.…
Yesterday, the long-awaited 2025 fall capsule wardrobe dropped. These capsule wardrobes are such a labor of love, and seeing you guys…
With fashion month in full swing it's safe to say the air of sophistication that's dominated the fashion world in recent years has been…