Fashion
8 Celebrity-Backed Trends I’m Copying to Look Elegant and Cool This Year
I know the whole “new year, new me” thing is overrated, but there’s something about January that makes small changes feel appealing. It…
Tag
Cool
Fashion
In 2026, Cool Girls Will Wear *This* Heel Color Trend With the Jean Trend That Was Considered
Given Elsa Hosk’s trendsetting track record, it should come as no surprise that her Christmas Day outfit, which she posted to her…
Beauty
Black Is Cute, But Joy Is Louder! 10 Real Ways to Wear Dopamine Colors Without Losing Your Cool
Let’s start with a confession most of us are not ready to make out loud. Black is not your personality. It is a comfort blanket. A…
Fashion
Out of Nowhere, Maxi Cardigans Are Popular Again—These Shoes Make Them Look Cool
I don't mean to alarm you, but it seems the maxi cardigans I owned from Brandy Melville and Forever 21 between roughly 2010 and 2015 are…
Fashion
Discover 7 Powerful Trends Insiders Deem “Cool” for 2026
I think we can all agree that what’s “cool” is totally subjective. If great design is a given, other common denominators include…
Fashion
The Specific Earrings Cool It Girls Are Wearing In Paris, NYC, and Barcelona
Scrolling through my Instagram feed recently, I started to see jewelry fashion people reach for jewelry from one recurring brand: Tory…
Fashion
Cool Girls Everywhere Are Going to Run to Buy the ‘90s-It-Girl Heel Trend Zoë Kravitz Just Wore
On practically any given day, if someone without any knowledge of who Zoë Kravitz is (can you imagine?) saw a photo of her outfit, they’d…
Fashion
It's Official: All the Cool Girls Are Ditching Ballet Flats With Bows and Wearing This Trend Instead
Not to succumb to hyperbole and say that traditional ballet flats with the little bows are "dead", because people do still wear them and…
Fashion
Leopard Boots Are Cool, But Rihanna Knows This Alternative Animal Print Looks Better With Jeans
Listen, I'm not here to bash leopard-print accessories. In fact, I recently wrote a story about how the leopard bags that Jennifer Aniston…
Fashion
Alexa’s Clever Layering Trick Just Made Denim and Knitwear Feel Impossibly Cool
It’s chilly outside, and staying warm without piling on endless layers of knitwear is no small task. Determined to keep cosy without…
Beauty
Cameron Crowe Has Always Been Cool
The book’s title refers to a scene in Almost Famous, Crowe’s semi-autobiographical masterpiece inspired by this period. His onscreen…
Beauty
How Vuori CEO Joe Kudla Is Taking the Brand’s California Cool Global
At the end of 2024, Vuori reached a $5.5 billion valuation after a $825 million investment round led by General Atlantic and Stripes,…
Fashion
6 Trends All the Cool Girls Will Be Wearing in 2026 Were Just Revealed at the Chanel Metiers d’Art Show in NYC
If you never thought you'd see the day when celebrities would pose for the cameras at a Chanel runway show from the base of the stairs to…
Fashion
I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool Girl
I'm always in awe of the Parisian style set. Their exquisite fashion sense is intuitive and effortless. As a fashion editor, I've spent…
Fashion
Forget *It* Styles: This Back-to-Basics Sneaker Is What Makes Black Leggings Look Cool and Classic
At Who What Wear, we love discussing, buying, and wearing It sneaker styles like the Puma Speedcats and Adidas Taekwondos. Still, we also…
Fashion
Just In From New York, Everyone With Cool Style Is Wearing This Once-Dated Boot Trend Again
Slouchy boots haven't been popular since what feels like 2016. Instead, the hot boot of the moment has been a simple black tall boot with…
Fashion
Looking Elegant and Cool in Flared Pants RN Means Wearing Them With This Shoe Trend
If anyone knows how to make something look cool, it’s Alexa Chung, so if you ever need inspiration as to how to style a certain trend,…
Fashion
I'd Never Wear a Beanie—This Chicer Winter Hat Trend Is the Only Cool Option In My Opinion
I’ve never been a hat person—especially not a beanie person. Believe me, I’ve tried. But every time I attempt to style that slouchy…
Fashion
Cool Sneakers, Flats, and Boots Are the Vibe—These 36 Styles Are Heavily Discounted for Black Friday
It's the most wonderful time of the year: Black Friday sales are on! With nearly every brand running deep discounts, there's no better…
Fashion
I’m a Shopping Editor—These Are The Cool Shoes I Care About From the Nordstrom Black Friday Sale
As a shopping editor, I need to know all the best Black Friday deals and rich-looking Cyber Week steals. I'll let you in on a little…
Fashion
I'm a Shopping Director—These 40 Cool Gifts From Nordstrom Will Make Anyone Happy
Welcome to Retail Therapy—Who What Wear Shopping Director Bobby Schuessler's digest of everything that matters in shopping. He spends his…
Fashion
Bye for Now, Beanies—This Is the New Winter Hat Trend All the Cool Girls Are Wearing
I've learned the hard way on far too many occasions that if my ears are cold, everything will be cold. Needless to say, a winter hat is a…
Fashion
Is it Just Me, or Is Every Cool Girl From NYC to London Wearing These TK Sweater Styles Instead of a Boring Cardigan?
I spent the morning unpacking my sweater collection from storage. Cashmeres and wools, slim knits, and chunky cardigans, I know winter is…
Fashion
I'm Over Basic Sneakers—Here's My Editor-Approved Cool Adidas Wish List
We're nearing the holiday season, which means early Black Friday deals have arrived. This year, I've promised myself I'll make the most of…