Fashion
30 Under-$500 Winter Items I'm Absolutely Buying From Revolve This Month
Revolve's winter lineup is stacked this season, and after hours of scrolling, saving, and adding things to my cart, I've narrowed my list…
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buying
Fashion
All the 2025 Beauty Advent Calendars Have Officially Hit the Market—Here Are the Only 20 I Recommend Buying
As a beauty editor, I take shopping for the gift's I'm planning on presenting to my family and friends seriously. I begin pulling together…
Fashion
Don't Sleep on J.Crew's Epic Black Friday Sale—44 Incredibly Chic Items Worth Buying
If you love J.Crew as much as we do, then you're definitely not going to want to miss out on the brand's biggest sale of the year, Black…
Fashion
I'm a Fashion Editor‚ 5 Holiday Outfit Trends I'm Buying and the One I'm Skipping
This holiday season, my calendar is filling in with a number of festive parties and events. The agenda includes everything from cocktail…
Fashion
I Asked My French Friend What She’s Buying on Black Friday—19 Chic Pieces She Sent Me Back
If a French woman shopped Black Friday, what would she buy? It’s a question I’ve found myself returning to year after year as the biggest…
Fashion
I Wore a Full Face of Dior Holiday Makeup—These Are the Products I Recommend Buying Before They're Gone
I may be a little biased considering my job title, but I firmly believe that holiday makeup collections are the best treasures. There's…
Fashion
Low-Rise Jeans, Navy Tees, Lace-Trimmed Skirts—Every Cool Fashion Item I’m Buying Thanks to Zoe Kravitz
If there's one person who has been influencing my fall purchases this season, it's Zoë Kravitz. The actress/singer/filmmaker and It girl…
Fashion
The Diamond Edit: Here's Your Robust Guide To Buying The Best Diamond Earrings
There’s something about diamond studs that feels eternal— they’re the kind of piece you can wear every day and still catch yourself…
Fashion
My Under-$400 Edit: Everything I'm Buying Now to Look On-Trend in 2026
With the spring/summer 2026 collections recently wrapped up on the runways at fashion month, I'm already thinking ahead to what I'll be…
Fashion
80% of My Sweaters are From J.Crew—10 I Highly Recommend Buying During Their Sneaky 2-Day Sale
If you were to take a peek inside my closet you could immediately assess that fall is my favorite time of the year. From the corduroys to…
Fashion
A Fashion Snob's Guide to Old Navy: The 29 Chicest Items I'm Buying for Under $65 This Fall
I'm a picky fashion editor. You could even go as far to say that I'm a bit of a snob when it comes to shopping. I put a lot of thought…
Fashion
I'm a Creative Director—5 Sweater Trends I'm Buying in 2025 and 5 I'm Skipping
And just like that, sweater weather has arrived. No more teasing; it's truly here. The temperature on the East Coast has dropped into the…
Fashion
I'm Treating Amazon's Sneaky Beauty Sale Like My Own Personal Black Friday—14 Random Items I'm Buying RN
Know what I love more than a good sale? A sneaky sale. Why? It's simple. I love A) surprises and B) feeling like I can shop leisurely and…
Fashion
TikTok Says 2025 Is the Year of Beverage-Inspired Beauty—Here's Your Coffee-Spiked Buying Manual
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
No Need To Go To Paris—French Fashion Girls Will Be Buying These Items Online As The Weather Cools
, We all know French style is timeless and top-tier. As the weather cools, it’s important to update your wardrobe properly. As a shopping…
Beauty
Help! I Keep Accidentally Buying Halloween Costumes at Vintage Shops
Part of scouring a vintage shop is the thrill of the hunt: You never know what precious gems you will stumble upon, or where that magical…
Fashion
5 "Dated" Sneaker Trends We're Pausing and the Ones We're Buying Instead
Personally, I don’t like talking about dated fashion trends. Because what's considered stylish is wildly subjective. For instance, the…
Fashion
A Fashion Snob's Guide to Gap: The 30 Chicest Items I'm Buying to Elevate My Fall Wardrobe
I'll be the first to admit that I'm a picky shopper. As Who What Wear's associate shopping director, it usually takes a lot for me to be…
Fashion
H&M's New-In Section Is So Chic Right Now—11 Expensive-Looking Pieces I'm Buying
There’s nothing like an H&M browse to get my heart racing and checking my bank account. At this point, it’s practically a ritual: every…
Fashion
If You Want to Look as Rich as Possible, These Are the 33 Chocolate Brown Pieces to Consider Buying
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Fashion
People Are Buying This Pretty Shirt Trend With the Intent of Wearing It Out at Night With Jeans
More often than not, when I go somewhere at night, I'm a jeans-and-a-cute-top kind of girl. After a long day, what I'm going to wear to go…
Fashion
My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are TK Pieces We’re Both Buying RN
My mom and I have always had very different fashion styles. Overall, she wears more trend-forward pieces, and I stick to classic…
Fashion
I'm Buying My Cold-Weather Basics From Gap, J.Crew, and Banana Republic—Here's What's in My Cart
Recently, something dawned on me as I was online shopping: Gap, J.Crew, and Banana Republic feel like the trifecta for best cold-weather…
Fashion
Everyone With Impeccable Taste Is Buying (and Selling Out) These New Zara Finds
I headed to Zara to look through the most recent shopping arrivals and found a mix of pieces primed for the transitional days of early…