Beauty
Of Course Jennifer Lawrence Shops This New York Cool Girl Brand
If there’s one thing we know about Jennifer Lawrence, it’s that she’s always up on the fashions du jour, be it statement colors, trendy…
Tag
Brand
Culture
Nio delivers 53% more vehicles in April following Firefly brand launch
The EV maker officially launched its lower-priced Firefly brand in China on Apr 19, with plans to gradually reach global markets Chinese…
Beauty
Celebrities Can’t Get Enough of This Sexy, Freaky Shoe Brand
What do Chloë Sevigny, Tracee Ellis Ross, and Nicole Kidman all have in common? A penchant for a freaky lil’ shoe—particularly one from…
Fashion
This Brand Has Never Made a Bad Scent, But These 3 Make the Chicest Mother’s Day Presents
Mother’s Day shopping can feel like a daunting task. After all, what do you give the person who’s given you everything? While she may tire…
Fashion
Beauty Editors Agree—This Clean Fragrance Brand Is *That Girl* for Summer
There's no better time than summer to try something new in the fragrance department. Although we still have a little time left in spring,…
Fashion
My Job Is Anything But the Typical 9-to-5—Here's How I Built a Brand That Stays True to My Style
Determining what to wear to work is never easy, but it can be even more of a challenge when your occupation isn’t the typical desk job. In…
Fashion
Suddenly, All the Chicest People I Know Are Wearing this Elegant Handbag Brand
At Who What Wear, we take pride in identifying the promising emerging brands that are making waves in the fashion zeitgeist. Our team is…
Lifestyle
Capri Holdings Taps Philippa Newman as Chief Brand and Product Officer
Philippa Newman has been promoted to chief brand and product officer at Capri Holdings Ltd., effective immediately. In this expanded role,…
Lifestyle
Cult-favorite Swiss Skin Care Brand Alchimie Forever Wants to Raise Its Profile With First Lip Launch
Swiss skin care brand Alchimie Forever is looking to broaden its horizons. Launched in 2004 by Ada Polla, daughter of Forever Institut…
Lifestyle
EXCLUSIVE: French Fashion Brand Iro Names First Artistic Director
PARIS — French fashion brand Iro has named its first artistic director as the company seeks to reinforce its style credentials amid…
Lifestyle
Kendrick Lamar’s Viral Celine Jeans at the Super Bowl Earn Brand More Than $2 Million in Media Exposure
Kendrick Lamar’s Celine jeans were the buzziest fashion moment at the 2025 Super Bowl, a placement that earned the French brand $2.3…
Lifestyle
Erin and Sara Foster’s Favorite Daughter Brand Set to Launch Shoes With Caleres This Fall
Favorite Daughter is launching its first shoe collection for fall 2025 under a new licensing agreement with Caleres. Launched in 2020 by…
Lifestyle
Kanye West’s Yeezy Brand Sells Antisemitic T-shirts
Just days after Kanye West had a pro-Hitler rant on social media, his Yeezy site is selling a white T-shirt imprinted with a black…
Lifestyle
EXCLUSIVE: Hair Accessories Brand Emi Jay Enters Sephora
Hair accessories brand Emi Jay is embarking on a major retail partnership with Sephora. The roughly 17-year-old brand is entering the…
Lifestyle
If Luxury Minimalism is Your Love Language, This Under-the-Radar Brand Should Be Your Go-To
As a fashion editor, one of the questions I'm most often asked is how to look "polished". Whether your idea of well-put together is…
News
Barry Sternlicht Is Bringing Back the Starwood Hotel Brand
Barry Sternlicht made a fortune building Starwood Hotels and Resorts, which birthed successful brands like W Hotels, into a giant of the…
Business
How long will Genesis be the inconspicuous luxury brand?
It took Toyota decades to crack the European market with Lexus but look at it now: from the low thousands year in year out to what should…
Fashion
Tyre maker Goodyear to sell Dunlop brand to Japan’s Sumitomo Rubber for US$701 million
GOODYEAR Tire & Rubber said on Tuesday (Jan 7) that it will sell its Dunlop brand to Japan’s Sumitomo Rubber Industries for US$701 million…
Fashion
Big Lots strikes deal to save stores, stop brand from closing
BANKRUPT Big Lots has struck a deal to save hundreds of stores after an earlier sale of the business fell apart, saving the chain from…
Business
Hyatt expands Me and All Hotel Flims brand with first hotel in Switzerland
Hyatt Hotels’ affiliate has reached a franchise agreement with a subsidiary of the Lindner Hotel Group for the debut of Me and All Hotel…
Culture
Jaguar to become electric-only niche luxury brand, and make under 60,000 cars a year
The British marque will no longer compete with BMW and Mercedes-Benz in mainstream luxury THIS big cat is going to change its spots.…
Culture
HSBC relaunches ‘Premier’ brand in UK in pursuit of wealthy clients
HSBC is relaunching its ‘Premier’ wealth banking brand in Britain, targeting so-called mass affluent customers who have between £100,000…