Sabrina Carpenter’s Go-To Color is Spring 2025’s New Beauty Hue
As a beauty editor with a fashion degree, I’ve always studied how runway trends inspire makeup—especially when it comes to celebrities. So…
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As a beauty editor with a fashion degree, I’ve always studied how runway trends inspire makeup—especially when it comes to celebrities. So…
As a beauty director, February is, hands down, my busiest month of the year. I spend what feels like every waking minute flitting between…
Lawless Beauty’s fan-favorite Forget the Filler franchise is gaining its first complexion product. The line, which is estimated by…
MORE THAN A PRETTY FACE: Biannual American fashion title Document Journal is launching a spinoff beauty publication that promises to be…
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. With…
Should I Get Curtain Bangs? While curtain bangs are coveted for good reason, you do have to weigh if they’ll be right for you across the…
My mom is the kind of woman that never leaves the house without a full face of makeup, so naturally, she raised a beauty editor. She’s…
Swiss skin care brand Alchimie Forever is looking to broaden its horizons. Launched in 2004 by Ada Polla, daughter of Forever Institut…
I’ll just cut to the chase and admit that I have never been a brow girl. That is until I began testing the best brow gel—or rather, until…
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Fans…
Much like last year, 2025's spring nail colors are anything but predictable—at least for the most part. We would be remiss to not include…
LONDON — Fashion brands have been racing to Formula 1 in the last few years to capitalize on the popular sport and now beauty brands are…
Give Back Beauty, officially the licensee for Britney Spears’ Britney Brands as of Jan. 1, is looking to supercharge momentum for the…
I'm a beauty editor who follows some of the chicest fashion people on Instagram and TikTok, so I feel like I know a thing or two about…
Lemme is getting in on the smoothie craze. On Tuesday, Kourtney Kardashian Barker’s supplement brand announced its partnership with…
Eternal Beauty, China‘s largest fragrance distributor, has recently resubmitted its main board listing application in Hong Kong. The…
Call it the “makeup-ification” of skin. While the inverse expression was coined during the early days of COVID-19 to describe a…
“Global impact” may not have been item number one on Yuka’s to-do list when the app launched in 2017, but it sure is now. And for good…
Anna Vorrias, most recently global general manager at Aerin Beauty, has joined Glow Recipe as senior vice president of brand. The…
Entrepreneur and celebrity stylist Risa Kostis has built a dynamic career rooted in creativity, flexibility, and adaptability—and, of…
Australian beauty brand MCoBeauty, best known for its affordable dupes, is now fully owned by billionaire Dennis Bastas’ DBG Group,…
The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of the most sought-after experts and…
The key to a perfectly bouncy blowout doesn’t just lie with a new blow dryer or curling iron. The best dry shampoos can extend the time…
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty…