The Great Try-On: Autumn 2025
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"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Ask me where to look for the latest hair trends and I could tell you so many different things. Runways, street style, hair experts,…
If it's been a while since you've looked at a jumper or styled a pair of knee-high boots, some inspiration is always welcome. It's the…
Call me cliché, but I take the changing of the season as an invitation to upheave my wardrobe and begin anew. There are parameters to this…
As the nights draw in, I've pledged to make more of an effort to romanticise my autumn evening routine this year. A new season is a great…
With autumn very nearly in full swing, I've spent some time this week reorganising my capsule wardrobe, sectioning it into categories that…
As a brunette, I've experimented with several shades of brown hair during my ten years as a beauty journalist. And when it comes to trying…
This might be controversial to say, but I’m actually looking forward to the temperature dropping here in the UK. From chic knee-high boots…
I’ll admit it: whenever I’m unsure what to wear, I reach straight for all black. It’s chic, it’s timeless, and it never feels wrong. But…
Ah, the T-word—it makes the fashion world go round, filtering into our wardrobes through cuts, colours and clever details. Just look at…
The new season is in full swing, which is why we've been busy collating reports on the biggest autumn hair trends, hair colour trends, bob…
Both autumn and summer are, in my opinion, the best seasons to dress for. However, when you're sat between the two, there are far too many…
I have to be honest, even as a beauty editor who writes about nail trends on a regular basis, I often find myself stuck requesting the…
September is officially underway, and whilst the sunshine is still holding on, soon enough autumn will be officially here. The small…
As a beauty editor, I already know that an autumn French manicure is going to be one of the biggest nail trends of the season. This…
Autumn always ushers in a renewed energy for getting dressed and this year that excitement feels amplified. The autumn/winter 2025 runways…
I'm not one to be overdramatic, but trust me when I say I reach for a pair of denim jeans nearly every day without fail. But while I will…
There’s something about the shift into autumn that makes us want to press reset on our beauty routines—and nails are no exception. As the…
One of the easiest ways to make an outfit look polished is through colour and which you choose to wear together. The right combination can…
When it comes to hair colour trends, it's no secret that a lot of us tend to gravitate towards lighter blonde tones in the summer, before…
Of all the pieces that make up a cold-weather wardrobe, it’s often the case that skirts are overlooked in favour of structured jeans or…
I always find the turn of the seasons a uniquely motivating time to revisit my wardrobe and take stock of what’s really working. I’m not…
As much as I love the hazy days of summer, I can officially say I’m ready to embrace autumn in all its cosy glory. While I wouldn’t call…
An integral part of my job as an editor is to hunt down those rare high-street pieces that can hold their own against designer…