Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just Arrived
Just as the butter yellow, burgundy, and baby pink color trends are reaching their peaks, designers are already conspiring on their successor. Don't get me wrong—I don't see certain hues like butter yellow going anywhere anytime soon (I've personally invested in it myself), but this past fashion month, designers posed a united front on a new It color that feels like a fresh new chapter in seasonal color trends. Meet the shade we're calling Capri blue, a refreshing blue shade that ranges from cerulean to turquoise to cobalt and is just oozing with an aura of optimism, joy, and relaxation.
We spotted the new It color all across the spring/summer 2026 collections at brands such as Tory Burch, Loewe, Saint Laurent, and Victoria Beckham, the latter of which showed a runway positively drenched in deep blue. For their debut Loewe collection, creative directors Jack McCullough and Lazaro Hernandez doused several looks with deep cobalt blue while Simone Bellotti likewise showed it for his Jil Sander debut. The shade was central to both the runway looks and new branding for the fashion houses and it marks a step towards an overall new chapter of vibrant technicolor that has been defining fall 2025 and spring 2026 fashion at large. Of all that vivid color, though, it seems Capri blue is the first official "It" hue to stand on its own. Here, discover how designers interpreted the color and shop our buy-worthy blue picks.
We always come away from the Tory Burch show with a trove of new styling ideas, and this season was a very specific color combination—a bright blue funnel-neck coat paired with chocolate brown trousers. If you're a smart shopper, you'll be taking notes on how good this shade of cerulean looks with the trending brown hue.
Leo Lin
Celestine Appliquéd Wool Coat
ALAÏA
Mohair-Blend Cardigan
J.Crew
Lace-Trim Slip Skirt in Matte Textured Satin
This Ashlyn look was shared on social media by all the fashion editors who attended the show—always the sign of a fan favorite—and its ruffled drop waist and vivid blue color immediately reminded me of a retro figure skating dress that Tonya Harding might have worn but, of course, far chicer.
KALLMEYER
Victoria Draped Stretch-Jersey Maxi Dress
SAINT LAURENT
Satin Clutch
At Loewe, sleek pieces like a straight-cut leather jacket and leather mini dress were given the Amalfi Coast blue treatment.
High Sport
Kick Stretch-Cotton Knit Cropped Pants
Adidas Originals
Tokyo Sneakers
J.Crew
Oversized Sweater-Tee in Vintage Wool
If you've seen Dakota Johnson's dress in The Materialists, you know what I'm talking about when I say that everyone needs a slinky satin blue dress in their closets. Fforme was two steps ahead when they designed this maxi number with a perfectly languid shape.
Christopher Esber
Draped Jersey Maxi Dress
ZARA
Long Sleeve Cashmere and Wool Sweater
This '80s trench coat moment at Saint Laurent proves just how much the color styles itself—little to no effort needed here.
