Sorry to My 10-Deniers—The Row Convinced Me to Wear These

Sorry to My 10-Deniers—The Row Convinced Me to Wear These


The Row’s influence is unmistakable—it’s a subtle yet powerful force. Rather than overtly encouraging consumerism, the brand, founded by Mary-Kate and Ashley Olsen, serves as a master class in style, prompting a reconsideration of personal taste. It has trained the fashion world to prioritize fabric quality, precise proportions, the movement of garments, and versatile styling potential before rushing to judgment or making a purchase. The effect of the brand on individual wardrobes is a widely shared experience. While I have many examples, the most recent and impactful is how it convinced me to swap my sheer stockings for cashmere tights.

If you know me, you know I look forward to winter in NYC because I get to wear my collection of sheer tights—especially the brown ones (a detail those who know me really well are aware of). Therefore, it was quite a feat for The Row to sway me into swapping my preferred 10- or 20-denier sheer tights for significantly heavier, more opaque ones. Yet, after seeing its resort 2026 collection, I was won over.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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