So I Have a Thing for Beauty Deals—12 Finds I'm Shopping RN on October Prime Day

We all know that Amazon can bring it with the sales, but October Prime Day has beauty deals that keep me coming back for more. As much as I love its summer sales for giving my beauty cabinet a midyear refresh, I couldn't think of a better way to end 2025 with a bang than by stocking up on everything I want to take with me into the New Year. The best part? My wallet doesn't beg for mercy once my favorite skincare, haircare, and more make it from my online shopping basket into my hands.

While being a Prime member isn't exactly required to enjoy the best deals on all the best beauty essentials, I always recommend going all in on that coveted Amazon Prime membership if you want to keep track of all your favorites and snag some jaw-dropping deals before everyone catches on (because of course, #SkinTok moves fast!). But here's the thing: The clock is ticking, and these deals will be slipping away in a matter of hours. Now is the time to snatch up all the deals that can't be missed, from coveted multipurpose oils to styling creams that create salon-worthy blowouts in seconds.

Skincare

Le Prunier

Plum Beauty Oil

This essential multipurpose oil by Le Prunier can be used to brighten and restore the face, hands, hair, and body. Made with sustainably sourced plum varietals, the oil is filled to the brim with nourishing vitamins and antioxidants. While it delivers a flood of moisture, it's also lightweight, fast-absorbing, and doesn't clog pores.

Lancer

Eye Contour Lifting Cream

With as much time as I spend sitting in front of the computer, I do what I can to give the delicate skin around my eyes some TLC. The best-selling Lancer Eye Contour Lifting Cream used hyaluronic acid, diamond powder, and caffeine to target puffiness, dark circles, and loss of elasticity for a bright, firm look.

The Outset

Purifying Blue Clay Mask

Clay masks are a must for achieving a glowy complexion year-round. (Yes, that includes the later months of the year when skin has a habit of looking dull.) The Outset's award-winning alternative to harsh clay masks offers a mixture of kaolin clay, gardenia, and pansy extracts to gently clarify pores in 10 minutes.

Dr. Brandt

Pores No More Pore Refiner Primer

My enlarged pores were the bane of my existence until I got my hands on this all-in-one pore refiner and makeup primer by Dr. Brandt. Ideal for use on combination and oily skin, it has a velvety formula that diminishes the look of pesky pores and fine lines with a matte finish. This one uses oil-absorbing spheres to diffuse light, while salicylic acid and red clover flower extract refine pores.

Haircare and Styling

BondiBoost

HG Miracle Hair Mask

Here's an aptly named hair mask by BondiBoost that's truly a miracle in a jar for struggling strands. Using biotinoyl tripeptide-1, rosemary, and aloe vera, this hair mask reinforces weak strands, reduce breakage and frizz, and increase elasticity. Its formula is also infused with a mixture of nourishing oils to hydrate and smooth strands while also soothing the scalp.

Longtake

Sandalwood Intensive Hair Oil

There's nothing I love more than an oil that creates a salon finish in the comfort of my own home. Longtake's oil combines the benefits of camellia peptide with deep forest camellias to smooth strands while the addition of a nourishing oil blend (of argan, jojoba, are marula) helps boost shine, elasticity, and softness.

Briogeo

Don't Despair, Repair! Deep Conditioning Mask

A deep-conditioning hair mask can completely revamp a haircare routine, and I'm planning on snagging this Briogeo before the Amazon sale is over. Created for dry, damaged tresses, this creamy mask leaves behind soft and silky hair with keratin-building plan proteins, antioxidant-rich algae extract, and a blend of rose hip and sweet almond oil to lock in moisture.

JVN

Complete Blowout Styling Milk

This fall, I'll be giving up my knotless braids for silk presses, and this JVN styling milk delivers a frizz-free finish days after I'm out of the salon chair. Ideal for all hair types, it delivers long-lasting style memory, humidity resistance, and protects hair up to 450°F. Its formula uses a mixture of hemisqualane, ionic peptides, and cassia bark style polymer to get the job done.

Home Fragrance

Lafaco

Amber Black Vanilla Signature Candle

Scent Type: Amber woods

Notes: Black currant, lemon zest, orange, raspberry, gardenia, jasmine, amber, patchouli, vanilla, musk

When I think of a note that screams fall to me, amber immediately comes to mind. The Amber Black Vanilla Signature Candle by Lafaco takes this cozy note to the next level by combining it with a romantic and refreshing blend of jasmine, black vanilla, and smooth sandalwood accented by a splash of citrus, berries, and spicy clove.

Preston Lane

Scented Candle in Doheny Drive

Scent Type: Citrus floral

Notes: Fresh grapefruit, mandarin, rose, musk

Drawing inspiration from a sunlight Beverly Hills bungalow, the Doheny Drive Scented Candle offers a vibrant citrus blend of fresh grapefruit and mandarin that unfurls to reveal layers of fresh rose and warm musk. Crafted from soy wax and double-wick design housed in a black glass vessel, this could easily double as décor.

Nest New York

Autumn Plum Reed Diffuser

Scent Type: Gourmand fruits

Notes: Wild plum, cinnamon, patchouli leaf, cashmere wood

Plum is one of the most underrated fall fragrances, and I love how stunning Nest New York's newest take on it is. The Autumn Plum Diffuser has a hypnotizing blend of wild plum, warm cinnamon, smoky patchouli, and glowing cashmere wood for a fragrance that smells exactly like the first crisp day of the season.

Pura

Fragrance Refill in Apple Orchard

Scent Type: Spiced fruits

Notes: Apple, strawberry, coconut, clove, cinnamon, toasted vanilla

I love Pura fragrances, and its Apple Orchard scent transforms my space for the better. Reminiscent of apply cider, it opens with a burst of juicy apple notes and strawberry before shifting into an earthy heart of coconut and clove. The finishing notes of cinnamon and toasted vanilla keep this one a must as we head into fall.

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