Second Life Podcast: Jenna Goldring
Welcome to Second Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.
Over the last several years, cannabis has come to the forefront of the wellness industry, ultimately shattering any preconceived notions about integrating cannabis into everyday wellness routines. At the helm of the cannabis evolution is Jenna Goldring. As the co-founder of The High Confectionary, Goldring has built a brand focused on low-dose, hemp-derived edibles that stand out for their unique flavors and approachable dosing.
Yet before entering the cannabis world, Goldring established a strong foundation in the corporate world. She began her career at Hulu, then moved to Vistar, a digital advertising company, where she climbed the ranks to become Regional Vice President. Her expertise in ad sales later extended to highly regulated industries, including brands in the cannabis space. This background gave her valuable insight into navigating complex regulatory environments and into building successful marketing strategies for products subject to strict oversight.
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As a cannabis user with a naturally low tolerance, Goldring frequently found herself frustrated by the lack of suitable options on the market. Most edibles were dosed too high, making them inaccessible or overwhelming for consumers like her who preferred micro-dosing. Recognizing this gap in the market, she decided to take action. In 2021, Goldring launched The High Confectionary as a line of 1 mg THC gummies. The brand’s mission was clear: offer precise, low-dose edibles that deliver consistent, enjoyable experiences without the risk of overconsumption.
The High Confectionary gummies feature unique, appealing flavors that elevate the edible experience beyond basic options. Since its launch, the company has experienced steady growth and formed notable partnerships. It has collaborated with the popular baking brand Broma Bakery to expand its product appeal and has welcomed actress and media personality Whitney Port as Creative Director.
Listen to the latest episode of Second Life to hear how Goldring continues to expand low-dose options that make cannabis more inclusive for a wider range of consumers. And keep scrolling to shop our favorites.
The High Confectionary
Chill Out – Sour Lime
The High Confectionary
Milk Chocolate Pb Crunch
Next: This Skincare Founder Changed the Rules—Now Her Brand Is One of the Biggest in the Industry.
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