Samsung Electronics expands beyond consumers to B2B in South-east Asia

The company’s offerings are gaining traction in sectors such as education and hospitality

South-east Asia’s digitalisation represents an opportunity for Samsung Electronics to expand into the business-to-business (B2B) market, as governments recognise and invest in digital infrastructure and innovation.

“This creates a highly favourable environment for businesses of all sizes, from large enterprises to small and medium businesses, enabling them to embrace intelligent technologies to drive growth, efficiency and resilience,” CU Kim, president and CEO of Samsung Electronics South-east Asia and Oceania, told The Business Times.

There is growing traction in several sectors for Samsung’s B2B offerings, including in education, hospitality, construction and the public sector.

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