Prepare Your Younger Selves: Topshop Joni Jeans Are Trending, and I Wore Them Out in the Wild

Prepare Your Younger Selves: Topshop Joni Jeans Are Trending, and I Wore Them Out in the Wild


We’ve all heard the news by now: Topshop is back. Cue excitement from millennials, xennials, and, of course, gen Zers, who’ve embraced every Y2K trend with full commitment. While the runway revival and Liberty launch have boosted the brand’s return, it’s one particular piece that has OG fans digging through their wardrobes again: Joni Jeans.

The once-ubiquitous skinny jeans are officially trending, with searches for ‘Topshop Joni Jeans’ hitting breakout levels on Google. Even Cara Delevingne is backing the throwback, featuring both black and mid-blue pairs in her 30-piece edit of the new Topshop autumn/winter collection.

(Image credit: Topshop)

Cast your mind back to 2012, when Carly Rae Jepsen’s Call Me Maybe dominated the radio, Gossip Girl was wrapping up, The Hunger Games was first in the cinema, and Topshop Joni Jeans were selling every 10 seconds in store. Their uber-stretchy fit quickly became a uniform, styled with everything from slogan sweatshirts to high-top trainers. Fans even campaigned for belt loops to be added on Twitter (yes, now X) in 2019 and won.