Paige Lorenze Gives Us a Behind-the-Scenes Look at Her Custom '60s-Inspired Dress for Wimbledon

"Honestly, I think being a WAG is the least interesting thing about me," Paige Lorenze tells me over the phone. Never has there been so much discussion around WAGs—wives and girlfriends of athletes—since Victoria Beckham was splashed all over British tabloids in the early 2000s. Two decades later, the tennis court is now fashion's preferred arena for dissecting WAG wardrobes, and Lorenze is a big reason why. She may be a magnet for ESPN's cameras while seated courtside, but her influence extends far beyond Tommy Paul's player's box—she's also making her mark as a fashion entrepreneur. "The more I've poured into my brand, Dairy Boy, the more confident and authentic I've become as a person and a woman," she tells Who What Wear.

In 2023, Wimbledon served as the backdrop to one of Lorenze's most viral outfits—a lime-green tweed minidress by Self-Portrait—but this year, she's upping the ante at the famed tournament with a fully custom Dairy Boy look. Lorenze worked closely with her newly-hired design director, Maddie Pesavento, as well as the NYC-based atelier Mint Collaborative on a handmade dress that will no doubt become the talk of SW19 (tennis insiders' shorthand for Wimbledon, referencing the town's postcode). Keep scrolling for an exclusive behind-the-scenes look at the design process and read our in-depth interview with Lorenze.

What was the impetus behind this custom look, and why is it perfect for Wimbledon in particular?

In the past six months, I hired a new design director at Dairy Boy, and we've been working so hard on a really special collection that's coming out at the end of August called the Evergreen Collection. The dresses in that collection are so incredible that I wanted to find a way to wear the silhouette to Wimbledon. While I'm also wearing Thome Browne and Burberry this week, I've always wanted to represent my own brand and what I'm building, especially as a female who's there to support my boyfriend and is also a business owner. So we brought this whole vision together tied to the collection.

The inspiration is Wimbledon itself, the history behind the tournament, and Wimbledon whites. The embroidery was inspired by a 1967 dress by British designer Ted Tinling. These are all things that have to do with my life dating a tennis player and being a brand owner.

Can you explain more about how this one-of-a-kind look will be translated for your Dairy Boy customers in late August?

Basically, will be the same exact silhouette and pattern, just in a different fabric. So it looks very similar. I think it'll be a really fun “aha” moment for my community and customers to also feel like they can have a piece of . It’s really cool to create an elevated version of Dairy Boy pieces. It's really important for me at Dairy Boy that our products are really high quality, but also affordable. Being able to make the dress for every girl is super important for me. So I'm really excited to introduce that dress and have people feel like they've seen it before.