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Not Butter Yellow, Not Powder Pink: The Latest Color Trend I'm Loving

By Swedan Margen

Not Butter Yellow, Not Powder Pink: The Latest Color Trend I'm Loving

If there are two color trends that have defined the year so far, it's undoubtably butter yellow and powder pink. That shade of yellow doesn't do much for my complexion, and while the pink is undeniably cute, I've been gravitating toward a more underrated choice: baby blue.

It's always been one of my favorite colors. As a kid, I loved Baby Spice and Bubbles from The Powerpuff Girls purely because they wore baby blue. Now, all these years later, it's having a comeback in beauty and fashion. I first noticed it on an uncanny number of spring 2025 runways. It then continued into fall 2025 shows, so it's obviously not going anywhere.

Whether you wear it in the form of nail polish, eye shadow, or clothes, there's no shortage of ways to embrace the hue.

Spring/Summer 2025 Runways

Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.

Fall/Winter 2025 Runways

Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.
Model wears the baby blue color trend on the runway.

Shop the Color

Gabriel Dress

I've been eyeing this dress for a while.

Pamela Sheer Lace Slipdress

Collina Strada

Pamela Sheer Lace Slipdress

Collina Strada's baby-blue lace slip.

Bamboo Singlet

MODE MISCHIEF STUDIOS

Bamboo Singlet

This Mode Mischief set is so cute.

Bamboo Capris

MODE MISCHIEF STUDIOS

Bamboo Capris

Bamboo Skirt

MODE MISCHIEF STUDIOS

Bamboo Skirt

No 2497 / Nastoo - Xs

Paloma Wool

No 2497 / Nastoo

Onda Drop-Waist Tube Midi

FREE PEOPLE

Onda Drop-Waist Tube Midi

Drop waists are such an easy way to look put together.

Fits Everybody Tube Top | Opal | Xxs

SKIMS

Fits Everybody Tube Top

Le Teckel Small Leather Shoulder Bag

ALAÏA

Le Teckel Small Leather Shoulder Bag

hm,

H&M

Lace-Trimmed Pointelle T-Shirt

I've been wearing a lot of pointelle again now that it's warm.

Loose-Fit Cotton Shirt

H&M

Loose-Fit Cotton Shirt

A blue skirt is a staple layer to me.

Nail Art Studio Jelly Gloss Nail Polish - Sky Jelly

ESSIE

Nail Art Studio Jelly Gloss Nail Polish

Flowy Halter Dress

This halter is so pretty.

Short Halter Dress
Pointelle Knit Top
Eye Tint Longwear Liquid Eyeshadow

ARMANI BEAUTY

Eye Tint Longwear Liquid Eyeshadow

Armani's viral liquid eye shadow.

Flared Button Skirt Zara Woman Collection

This flared button skirt is cool.

Knit Polo Top

Knit polo tops feel chic.

CAMPBELL & KRAMER, Rowena Mini Skirt

CAMPBELL & KRAMER

Rowena Mini Skirt

Skywash

This has a soft, sheer finish.

Zw Collection Midi Swing Skirt

ZARA

Zw Collection Midi Swing Skirt

High Neck Open Back Cotton Midi Dress

ASTR THE LABEL

High Neck Open Back Cotton Midi Dress

Puppy

I'm such a fan of Bonnie Clyde for sunglasses.

No 2300 / Naor - Xs

Paloma Wool

No 2300 / Naor

jcrew, Pintuck Shell Top in Ramie

J.CREW

Pintuck Shell Top in Ramie

Kailey Shoulder Bag

COACH

Kailey Shoulder Bag

ulta,

ULTA BEAUTY

Cream Eye Shadow Stick

A light-blue matte cream eye shadow stick.

jcrew, Side-Tie Skirt in Ramie

J.CREW

Side-Tie Skirt in Ramie

Victoria Dress -- Icy Blue
prada,

PRADA

Re-Edition 2005 Re-Nylon Bag

Sisley Paris Les Phyto-Ombres Eyeshadow 1.5g (various Shades)

SISLEY PARIS

Les Phyto-Ombres Eyeshadow

Sisley Paris always feels like a luxury.

Robe Longue En Satin Avec étole En Chiffon - Bleu

PHEME PARIS

Long Satin Dress With Chiffon Stole

This would be a perfect wedding guest dress.

Field of Dreams Maxi Dress

LIONESS

Field of Dreams Maxi Dress

The TikTok-favorite Lioness dress.

nordstrom,

STEVE MADDEN

Cary Heeled Sandal

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Not Butter Yellow, Not Powder Pink: The Latest Color Trend I'm Loving - Vanity Fair Fashion