My 2025 End of Year Shopping Favorites: 31 Products I Tried and Loved This Year

My 2025 End of Year Shopping Favorites: 31 Products I Tried and Loved This Year


As the year comes to a close, something starts to happen at the start of December: Everyone begins sharing their “Wrapped”—a look back at their most-listened-to music of the year. It got me thinking about my own version of a yearly roundup: the purchases I reached for again and again throughout 2025.

For clothes, I focused on the pieces that became true staples: the Geel Brynn Skirt, Swedish Stockings tights, Vagabond boots, Camper flats, Cou Cou Intimates pointelle basics, and my rotation of cashmere sweaters. With beauty, the standouts were just as clear—from Chanel Les Beiges foundation to Rōz’s serum and oil.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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