Live from Fashion Week—Every Iconic Beauty Look Set to Shape Spring/Summer 2026

Live from Fashion Week—Every Iconic Beauty Look Set to Shape Spring/Summer 2026



As I type these words, I’d like it to be known that I landed back in London from New York only six hours ago. I have spent the past four (very fabulous) days stomping around SoHo and battling my way through the chic sort of crowds that only New York Fashion Week can bring in. Why? Because as a beauty director, I am entirely committed to my cause of identifying the biggest upcoming beauty trends, straight from the fashion month runways.

What I’m trying to say here is that even though we are only a few days into fashion month, myself and the rest of the beauty team at Who What Wear UK have already been throwing ourselves right into the action—taking notes on every makeup trend, hair trend and nail trend going.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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