I’m an Experienced Fashion Editor—I Predict These 32 New Arrivals Will Sell Out By Fall

I’m an Experienced Fashion Editor—I Predict These 32 New Arrivals Will Sell Out By Fall

August 21, 2025 / Swedan Margen /


Call it an obsession or a hobby or just my job, but not a day goes by that I don’t look at a handful of retailers’ new arrivals—and that’s been the case for as long as I can remember. I’ve been a Who What Wear editor for over eleven years, and at this point, I can predict which new pieces are going to sell out with very little hesitation. As a shopper, it’s a useful special skill to have, but even more importantly, I see it as my duty to warn my fellow shoppers about the pieces you should snag first.

As summer’s humidity starts to wane and school buses once again populate the streets, the new fall arrivals are becoming more plentiful by the day. And yes, I’ve been combing through them daily. The especially chic finds I shopped out below are destined for sold-out status, so before the inevitable happens, I strongly suggest snagging your favorites before everyone else does. Keep scrolling to get started.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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