I’m Already Making Space In My Beauty Cabinet For These Black Friday Ulta Beauty Buys

One of my favorite skills that I’ve picked up throughout my career as a Who What Wear beauty editor is the ability to ID the top beauty finds for Black Friday weeks before it happens (it’s like I’ve developed a sixth sense with every product tested and reviewed). Since editors jump at the opportunity to discover new favorites, a juicy sale is all we need to completely revamp daily beauty routines. With nearly six years of experience on the job, I’ve gotten into the habit of pulling my top picks long before a sale by revisiting online baskets, taking inventory of my current product lineup, and taking a scroll through TikTok.

If you, like me, never feel like you can move fast enough to snag the items you’ve been holding off on buying from Ulta Beauty, take this as an official sign to keep and eye out for the best beauty deals sooner, rather than later. They come our way earlier every year, so it’s a good idea to get a head start. Need some inspiration to get started? Below, I’m sharing all the hair, skin, and makeup buys I’m adding to my basket ahead of Ulta’s Beauty’s Black Friday sale just in case I score some discounts. The clock is ticking, but I’ve got you completely covered.