I'm a Shopping Director—The 39 New Items I Like Are Elevated, Cool, and Chic (You'll Love)

Why hello, there. It's your very own personal shopper here reporting for duty. As the shopping director at Who What Wear, I scroll through pages of merchandise weekly to curate edits of the pieces I think you, dear readers, will gravitate towards the most. I recently assembled a guide of chic fall items, along with the coolest Zara finds of the moment. Next, I wanted to highlight all of the new pieces I've seen over the past few weeks that caught my attention when they appeared on my screen.

The pieces in question could be described as elevated, cool, and chic (or all of the above). I'm referring to the most beautiful accessories (hello, dreamy designer bags and jewelry from The Row and Chanel), breathtaking outerwear silhouettes, and gorgeous knits, such as the styles above from Vince and Khaite. You know, items that would upgrade a winter wardrobe. I should also note that many of the picks coming your way could be worthy holiday gift ideas if you're starting that process (ahem, starting early is the move). Okay, enough chatting here, and let's get shopping.

jcrew

Relaxed Crewneck Pullover

I love the idea of styling a turtleneck sweater underneath this versatile J.Crew knit.

The Frankie Shop

Leroy Wool-Blend Wrap Coat

The Frankie Shop coats always hit.

CHANEL

Coco Crush Bracelet

Chanel's Coco Crush collection is breathtaking, and I dream about this beautiful bracelet.

The Row

Marcel Bag in Leather

Wait, I just spotted this bag at The Row and I gasped.

COS

Chunky Cashmere Sweater

Hello, gorgeous Anine Bing sock boots.

Almina Concept

Triangle Neck Scarf

Kendall Jenner recently wore this scarf.

Jennifer Fisher

Jamma Micro Huggies

Vince

Draped-Shawl Wool-Cashmere Sweater

This is the draped sweater featured above in the cream hue.

This new label's rugby shirts get an A+. I'd style it with a lace-trim skirt to create an easy yet forward look.

ZARA

ZW Collection Faux Fur Short Coat

Mikuta

The Grey Fluffy Alpaca Knit Sweater

This label's fluffy knits are wildly dreamy.

levi's

Ribcage Full-Length Jeans

Jean Dousset

La Petite Lab Diamond Tennis Bracelet

I recently saw some of Jean Dousset's pieces in person, and they're beyond. I love the idea of adding this tennis bracelet to a great stack.

Toteme

Printed Shearling Coat

Open Edit

Cable Boatneck Sweater

Open Edit's sweaters look high-end.

Topshop

Longline Faux Shearling Jacket

This jacket looks more expensive than it is.

Banana Republic

Merino-Cotton Maxi Sweater Dress

This is not your average knit dress.

Ducie

Fiona Leather Bomber

That funnel neck is where it's at.

Miu Miu

Logo Aviator Sunglasses

Citizens of Humanity

Esme Jacket in Honey

One of those jackets you'll want to live in.

The striped detail feels fresh.

A check shirt is a must this season.

Blue Nile

Bezel Set Lab-Grown Diamond Stud Earrings

I'm vibing with a bezel setting right now.

CELINE

Bandana in Heritage Silk Twill

These flats are on my list!

KHAITE

Charli Calf Hair-Trimmed Argyle Cashmere and Mohair-Blend Cardigan

Hurry before this sweater sells out.

coach

Brooklyn Shoulder Bag 34

This is a new Brooklyn size!

guess

Eco Lorenza Wool-Blend Coat

Tibi

Active Knit Winslow Pants

I wear these pants regularly. You can actually shorten the back with this genius button shortening detail.

Old Navy

Fitted Long Blazer

SRG

Axele Cashmere Knit Cape

Unreal Fur's new collection is wild.

Lands' End

Ez Touch Screen Cashmere Lined Leather Gloves

soft goat

Shearling Jacket

I keep thinking about this Soft Coat jacket.

Fiametta

Mini Link Huggies

Bombas

Women’s Rhinestone Rib Quarter Socks

Yes, socks can be elevated.

Open Edit

Knit Turtleneck

You'll wear this turtleneck all the time.

VIVAIA

Square-Toe Lace-Up Satin Sneakerina

This jacket is now available for pre-order!